Since this section is entitled "Building a Website that Works", I would say that BoxerHaus has done just that with http://BOXERHAUS.COM
And here`s why -
Check this out - Google is truly the hardest of the search engines to break into the Top Ten.
BoxerHaus`s micro-niche, (boxer dog gifts & accessories) grand-daddy search phrase would be "boxer dog gifts"
And in less than 10 months has now broken into the Top Ten (Position 10) with Google with "boxer dog gifts" .
And best of all - according to Beth Downey, owner of BoxerHaus.com, she has not spent a dime on SEO, Adwords, or any other PPC click program.
Way to go BoxerHaus !!