Improves Visibility for Businesses
As mentioned earlier on, not everybody uses search engines regularly hence the need to make good use of social marketing to complement Search Engine Optimization. Using social networking sites such as Facebook, Twitter and Linkedin as social marketing tools is very much advisable.
Facebook alone has more than 500 million users and thus presents a great advertising platform. Creating a business page or profile with information about your business and links to your website and articles will naturally improve traffic to your website, shore up general visibility and increase potential customers.
Notes and contents published/posted on facebook can also appear in search results and is an added bonus in social marketing.
- Covers the Shortcomings of SEO
Search Engine Optimization alone isn't perfect. It also has shortcomings like everything else, hence the need to make good use of social marketing as an important part of your Search Engine Optimization.
People who aren't search engine lovers are impossible to target with Search Engine Optimization, reason why you need to go where they're hanging out: social networking sites.
- Improves Consumer Relations
Search Engine Optimization doesn't have anything to do with consumer relations, which are also very much needed in the corporate world. And this is where social marketing comes in again.
You can use social networking sites to connect with both current and potential customers. A twitter post about an upcoming product, a facebook survey on consumer satisfaction (posting questions and inviting customers to comment on them) are all vital and should be part and parcel of Search Engine Optimization.