Social media has become the new marketing hype. Every business today has a Facebook page, Twitter account, MySpace page, Linkedin page, and more. This form of advertising seems to be a must in the office, similar to having an email account and an instant messenger account. This goes well beyond marketing contacts and involves every employee. In most office environments, every employee has their own personal user id and is constantly logged into these media websites. Are they truly promoting your company or simply using it for personal use? When comparing the two, direct mailing lists are more effective than social media in creating sales.
Are your employees promoting business or simply socializing? The majority of employees would presumably be socializing and updating their personal status. Social media seems to be another distraction in the workplace along with cell phones, text messages, instant messages, emails, and website browsing. Businesses need to realize their employees are being paid to work and not to socialize.
Social Media seems to work well for large already branded companies, but for a small to mid-size company it does not seem effective. A local pizza shop, accounting firm, investment firm or privately owned retailer will see very little results using this means of marketing. The objective is to bring customers through your doors and to buy. Direct marketing with mailing lists will guarantee increased sales with a specific call to action and help bring in new customer. Social media can help to increase your rankings in search engines but for local retailers direct mail marketing is going to be the most effective advertising avenue.