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Online Reputation Management, ORM, is the practice of managing your business reputation with your online community of stakeholders within the online media space. Online media, including search engines, are managed to make positive information visible to the public and downplay any information which could negatively affect your business. Reputation and trust are earned through years of hard work and this can be damaged online, often anonymously.

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Interesting post. I have come across several individuals or companies lately who are heavily investing in ORM right now.

The blog was very informative to read and it shows the importance of social media in today's world.

Following and managing your online reputation isn't just for the big companies.  The internet provides perhaps even more scope for the unhappy customer to vent than for the satisfied customer to share, but there are steps you can take to help the good information spread and minimize the bad.

Diversify your web presence through various platforms and social media network is emerging to be one of the popular and effective platform. But social media takes longer time and effort to manage.

Hi..

Social media through network diversify popular and effort to manage It has been discussed here .

An informative post on Online Reputation Management.

Let me suggest four tips that will help you effectively manage your online reputation:

Don’t forget your brand is every touch point - If you’re like me, your Facebook and Google+, and other social media accounts include close friends, family, and a number of your professional associates. I try not to say or do anything on social media that would poorly reflect on my personal brand. What’s more, I don’t think you could keep them separate (and private) even if you tried. Therefore, I don’t mind sharing my personal interests with my friends, but I am careful that anything I promote online doesn’t reflect negatively on my professional image.

If you argue online you lose - Arguing online is like shouting at your neighbor standing in the middle of the cul-de-sac. Everyone can hear you and you look like an idiot. My wife is not a big fan of social media because she doesn’t like to draw undue attention to herself. If you’re online there’s nothing you can do about that, and if your business has a social media presence, you will occasionally have to address a complaint (nobody’s perfect, right?).

Be polite and remember the golden rule - I have long thought that the immediacy of the medium shouldn’t dictate how we interact or how we approach the conversation. I once worked with a man who was always curt in his text messages and came across course and rude. I’m sure he didn’t intend to be that way, but he definitely wasn’t trying to be courteous. This hurt his personal brand. 

Remember that what happens online stays online - This isn’t the same as what happens in Vegas stays in Vegas either. I’m often amazed at what comes up in search—articles or comments I’ve made years ago still seem to show up from time to time. Some of which I wish wouldn’t. Nevertheless, unlike your wife or your best friend, the Internet never forgets.

Nice Article, Thanks to share importance of social media, Really your post is so informative.