The figures came from what mobile billboard companies use as a reference to show customers the number of people they reach just by traveling aprox 30mins through the cities that were listed. Sooo.... I took those numbers for the cities that we would be spending more than an hour in or around. Plus there is the fact that we will not be going the speed limit, as our wonderfull bus is geared out at 62 mph. Also we will be stoping at major attractions almost every day.
Example:We are spending a day at the San Diego Zoo and a day at the San Diego Wild park. "During the summer, ten to fifteen thousand people visit the San Diego Wild Animal Park every day" http://gocalifornia.about.com/cs/sandiego/a/sdwildan.htm
that is the less popular destination of the 2. Going by the average crowds and assuming we park in a visible location, if even half of those people see the bus at the park alone (not counting going around the city to the park, elsewhere to get food, to the water, or to tijuana) we will have 20,000+ people (able to) see us there alone. So granted the 2 million figure may be slightly bloated based on driving through the cities alone. We are having t-shirts made of the event, and if we do find a sponsor we would all be fine with adding it to the shirts. So once we get to the places we will still be promoting the trip. 100,000 people visit mall of america daily. 24,000 people would easily see us the 2 days we are there. I realize not everyone that would possibly see us or be within eyeshot of us will fully realize the campaign we run, but there is a great potential for product placement and that is what I hope to tap into. I stumbled upon this website doing the research I thought necessary to approach a company willing to do this kind of advertising. So if anyone has any more information reguarding such please let me know.