Forums: Discussions for entrepreneurs and small business.

Hello,

I have been spending some time on my website recently, trying to make it more appealing and more professional as I have invested a small amount of money in advertising for the New Year. Before I spend too much time in front of the computer, I would appreciate some feedback.

About my business:
I offer custom letterpress printing and design, and have an online store of pre-made stationery
My largest target audience is "brides to be"

I`m having trouble with the copy, especially on the home page, so suggestions in that area would be really helpful.

Do you think I need to have the custom pricing on the site? Right now I direct people to request an estimate.

the website:
http://www.floraandfaunapress.com

thank you for your time and happy holidays!

Here`s a live link:  floraandfaunapress.com

I found every page on your site to have a problem loading except the home and wedding pages.  I don`t know if anyone else is having this problem but you might look into it.

You do nice work and have a good sense of design.  From the little that I could see though, I wish your site was as elegant as your designwork.  Maybe it`s the pink.  I know women are your target but pink is so `little girl`s room` and not `wedding` style.

Thanks for the feedback, I think you`re right about the pink.

The website is not loading at all for me right now, so perhaps its a server problem. I will look into it ASAP!

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Graham Facer
<url>www.brochureworld.ca</url>
<url>www.plasticworks.ca</url>

Graham makes a great point about letterpress.  I know what it is because I am an artist and am familiar with the history of printing techniques.  But in today`s age where practically everything is done on a computer, many of those classic technologies are unknown.  I saw that you talk about it in length on your `about` page, but you might elude to how special it is on your home page.

For example, instead of just saying you do "custom letterpress", you should dress up the language more.  Make it sound beautiful and unique and hint that it is a classy, old-world process.  Then say something like "find out more about letterpress" in an active link to your `about` page.

Draw people in to wanting to find out more, rather than just talking about what you do.  Read some articles on copywriting and you will be inspired!

Thank you Steve and Graham for your helpful feedback!

Graham, I would like to improve resolution of the images, (without slowing things down) as that is the most important part of the site.  Forgive my ignorance, but what do you mean when you say "hot link for the images to a large high res format shot of the same pic..." would that be something like a pop-up window as opposed to a whole page?

 I think you are both right, I need to describe/explain what letterpress is on the home page and why it is unique. I guess when you do something everyday you assume it`s not so unique.

Thanks again for your time and input.

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Colleen Dougherty Bronstein Designs
Sun Safe Designer Clothing
http://www.sunsafedesignerclothing.com
http://www.bronsteinartwork.com