There`s a lot discussion on this forum (and most online forums these days) about marketing and communicating with the customer - albeit most discussisons are how to reach these customers through electronic methods. And believe me when I say this, I love eCommunications and eNewsletters and eForums and all ..... but (there is always the but) there is a tried and true way to get yourself noticed with customers and stand out from the crowd that is not electronic.
Cards (in an envelope ... with a stamp ... dropped in a USPS box). Greeting cards, notes, thank you cards, I appreciate your business, Happy Birthday, congratulations and on and on and on.
How many of you have ALL info on your clients in your customer database? You are keeping a customer database, right? Especially the service people who are closer to the customer than an online business. ESPECIALLY the service businesses. Customer birthday, wife and kids BDs, anniversary date, dog`s birthday - you get the picture.
Guaranteed results. You send snail mail greeting cards to your customers ... you WILL get norticed. A greeting card sent to a customer trumps 20 emails - maybe 100. And with software today, it ain`t brain surgery to do this.
Do you like getting cards? 99 out of 100 people do. Your customers would like to get a card. The most successful car sales people have known this for years. And insurance sales people. Can you imagine the look on your customer`s face when their child recieves a birthday card from you and the child shows the card to them? Who do you think they are going to call the next time they need your type service? It works.
Does it work for every business? Not was well. But variations will. The closer you are to the customer the closer they will stay to you and your business. Remember the tortoise and hare fable? It still applies sometimes.
Richard Arnold · Key Concept Writers · Business Communication: The "Key" To Success· Law of Attraction Blog · Life Ain`t Brain Surgery Blog