Hi Jeff.. :-) This is really starting to look "clean and mean." What
I`m seeing has more to do with content, and the....I dunno...."linear
flow" of the site, if that`s even an expression.
I found myself getting hooked on various points (or topics), but as I
moved through the site I also would get a bit distracted. It`s the
"eyes glazed" factor, I think. I don`t know if you remember, but in
your last posting I mentioned I also have an interest in doing
something about Excel, so your site is particularly interesting to me.
In the Totally Nit-Picking Department, your tagline on the main page is
in passive voice. I think you could make it more powerful by just
rearranging a couple of words. Currently, it`s:
Practical Guide with Spreadsheet Tools for Small Businesses
I`m thinking along the lines of:
Spreadsheets, Guides, and Tools for Small Business Owners
I`d also like it if I could click your main banner/logo and go back to the home page, rather than having to click "Home."
Where the distraction came, I think, has to do with your specific
pricing, and the concept of pricing in general. Reading the first three
bullet points on the main page, I clicked the "Find Out Now" button
thinking I`d find out how much it would cost me to use your site. :-)
What I`d rather see would be for each of those top three points to be a
link to their own lesson. They`re really strong, catch my attention,
and incite me to action---to click and do things.
But I also think you should have a more clear presentation of what I`d
have to do and/or pay in order to use this site. It looks as if it`s a
training site, and you know as well as I do, that all over the Web are
sites that get you started, then ask for money. I don`t want to settle
in to learn something, then have to come up with money as a "surprise,"
in order to finish the lesson.
Of all the problems I`ve encountered in developing my own thing about
Excel, organizing the information has been the hardest. I have an
"almost sort-kinda" vision of how to do this, but it`s still not where
I`d like it to be. The problem is the complexity of the tool, in
addition to the concepts of numbers, then the complexity of each
That`s where I see a bit of a problem in something like "Vixed and
Variable Cost Part 1." Small business owners usually don`t start with
the corporate, formal "jargon" terms. They start with your subheading,
"Or...What`s the Real Cost to sell my Thing."
Then you have a link to "please read this other thing first, instead of starting here."
Do you see how that`s a bit distracting? I go somewhere, expecting to
get started right away, then I end up having to do this other thing
first, then some other thing before that.
The best suggestion I ever got, back when I was learning how to make
databases (really simple ones), was to put each "thing" on a piece of
paper and lay it on the floor. Then literally walk through each step,
reading each paper. When something didn`t make sense, I could move the
paper. Then I could stack them all and start building. I`m thinking
something like this might be useful on your site.
You might change it from "Ernie`s Story," to "An Example Small Business---Ernie`s Electrical Gizmo."
Remember, headings really stand out and attract attention, particularly
on the web. Try to have them convey as much compressed information as
All in all, the site loads well, reads pretty well, and isn`t too large
or too small in terms of fonts and images. Technically, it`s working
fine. So my focus has been the "what`s it saying" side of things. :-)