I also think the design of the website is good. I wouldn`t change the design but I would change the organization of the top links & content of the home page.
1. I hate ads on commercial / service websites. What are you trying to do, sell your products or someone elses? Most people will understand your site is selling plumbing services but some may get confused...you may not think so but people will. Unless you are a best buy or an amazon and people know your company don`t have ads when starting out.
2. I think you should re-arrange your angie list ads so they are in the "standard" spots. Put them at the bottom of the page like we did for this landscaping client:
3. Top Links: They are not standard. People will be looking for services, products, contact us, about us, portfolio, or standard links like that. You have a couple of those but I would strongly suggest adding a services link. I don`t like comments, guest log, or the $$$ link.
I would change comments to "Ask The Slugger." If I am looking for a plumber I am not going to be interested in leaving any comment on a site but I may be interested in just asking a plumbing question. Answer customer`s questions this way will (1) bring you leads (2) brand yourself.
Guest log is old. You can change that to `Join Newsletter` or just remove it. They only way people will sign up for your newsletter if you have helpful information on your website and they want more info or if you have sales. But no one contacts a plumber unless they need one ASAP...I suggest you remove it.
The $$$ link I was just confused. Your website is about plumbing...stick with that.
4. Home page: I think this is a good start. But I would hit the drawing board and see if you can do better. You want simple call to action buttons / links on the home page.