So in the process of trying to gain some exposure for my event planning company, i came up with an idea i wanted to run by you SuNers. Since I am trying to break into more corporate/business event planning, I thought perhaps a small, low budget trade show of sorts would give me a opportunity to plan some events, build up my portfolio, and help out some other small businesses or organizations in my area.
The idea would be, every month or so, my company would host a small business showcase. Each one would have a different theme or sorts. One month might be a bakery/food showcase, another might be fashion and jewelry, another might be environmental non-profits etc where we invite small businesses or organizations in these areas to come together to network, offer samples and try to drum up some more business. I would have 5-10 different groups, businesses, individuals essentially rent "booth" space (for a much more affordable fee than other trade shows) or donate services to the event (i.e. if your a small catering company and offer to cater the event, we`d waive the fee). I`d negotiate a venue and get all the necessary permits together and if nothing else, it would be a nice social hour with some appetizers, interesting booths to browse and some networking opportunities. I`d make some flyers to spread around town to promote it. Send some to all the
vendors to get their help in promoting the event to the public, since
it benefits them to have more people come so they should help out
right? Even if its just your friends that come, they might be interested in what another vendor is selling and vice versa. We could make small inexpensive take home packets for people to
take with them with all the vendor info in it. If it catches on, there`s always opportunities to get sponsors and make the events bigger if we get more money.
I thought this would be a good way to build my name on a small scale as an event planner, and help out small start ups or businesses that (like me) don`t have hundreds or thousands of dollars to spend on a booth at a national trade show. I wouldn`t be making money off of it but i`d get some exposure. The money from the booths and attendance would basically go back into promoting the next shows. But i would sign up for something like this if it was offered so i thought, maybe others would too. What do you guys think? Good idea? Taking on too much? Would you participate? Advice?
Kim Simonds, Chief Eventor
EdgEvents You put it on. We pull it off.