Forums: Discussions for entrepreneurs and small business.

I`d like to get some feedback from this post as I`m not sure what kind of market exists for my book. First and foremost, I love to write and I have written a book called "Nifty Fifty Businesses". Basically it`s a book about current and future trends in the market place and how those trends can be turned into profitable business ideas. I feel strongly there is a big market for a book such as this as more people decide on a path of entrepreneurship. Many people want to start a business, but don`t know what business to start. I feel my book can give them a jump start. Your feedback is greatly appreciated.

Thanks,
Dan

I think you should talk to Brett at Purse the Passion about how you guys can help each other.

I also think Pam at Escape from Cubicle Nation is a good one for you to chat with, or at least start reading her blog.

Is the book published? How are you going to publish it? I say set it up and start marketing it! I love the idea.

Thanks. I haven`t published the book yet. It`s still a word document, and I have considered going the self-publishing route. Any thoughts on going it on my own? Set up a web site? Sell it through Google books?

Thanks...

Go look at this thread. Great advice in there!

As a writer moving along the same pathway, the biggest thing that concerns me is how quickly an e-book can be copied. From what I`ve researched, it`s worth spending the money to use some good security during the conversion to something like a PDF file.

I`ve been coming to the conclusion that it just seems simpler (to me) to sell unit items than to sell services. Not for everyone, but in general. So a book is great idea, since it can be sold that way---per unit.

Even better is to sell something that has a shelf-life, but that people want to re-purchase when it`s gone. In other words, sell something really cool but that doesn`t last forever. Food items would be an example.

The first books I`ve done are technical books, so they have a life span. The technology changes, the book becomes obsolete. So they go into the remainder bin. But then there are novels, where a publisher sends them out of print fairly quickly. Obviously, a super-huge novel would likely stay around longer.

Somewhere in the middle of all that is a book that`s entertaining, but also provides useful knowledge that will remain useful over a number of years. "Nifty Fifty..." would fit that bill, I think, since trends take awhile to reach an end.

Is there any sort of secondary marketing product you could attach to or associate with the book? I`m thinking of that "Rich Dad, Poor Dad" fella, and the game people can buy to play along with the book?

I think you should look at web-publishing as an option. As craig rightly points out, there are certainly risks associated with you going the pdf route. However,if you can set up sufficient security protocol and use the right tools and resources, I don`t see why you should not be able to start your new web-publishing empire.

You could think splitting all the content of your book into meaningful parts and starting a blog of a website of your own. It takes time, perseverence just as it would for anything else, but it can be a huge success. There are instances whence this happened and I don`t see why you can`t be !

 

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I work with Lulu.com and, if you so desire, you can set it up to be sold through Amazon, too.  As long as your book is B/W, it`s pretty cost-effective.

~Kim

There are is a great market for people who want to start their own business.
For example:

Most college students don`t even believe it`s possible to start their own business until after they graduate.  Starting a business is great because you can even do it part-time!

I`ll definitely look around for your book.


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Here`s my two cents worth.  Why not have it privately printed, and then hold a seminar on that topic.  You can sell the book there.  You at least get the entrance fee to admit the person, and then if they like what you have they will buy the book as well.  This also allows you to initially print enough copies to cover what your current attendence will be.  If you have the attendees register for the seminar you will have name, address, phone and email to follow up at a later date.  If everyone loves the book and seminar then you can safely invest in having the book professionally printed.  We also have community colleges and trade schools that offer courses like that.  You get paid for the class and your book, and you can follow up with the attendees for feedback.  You can interest a publisher easier if you go in with a fistful of postive feedback emails.

That`s my two cents worth.  Hope it helps.

 

Kate

 

Buswriter,

Are you already a published author? Do you have articles that you have written on business topics?  I would love to read what you have.

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Mike Michalowicz
Author of The Toilet Paper Entrepreneur