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If you have a lot of free time, and wanted to do something about it, a home-based business would be perfect. Setting up businesses from home has become a trend, simply because they are less stressful and don't need the big start-up capital to start with, as other types of businesses.
However, a home-based business is not like setting up a Hot-dog stand on your front porch. It involves a lot more work and dedication. If you are serious about starting a business at home, there are certain skills you need to master. You needs these skills for the successful operation of your home-based business.
Planning
Marketing
This area is probably one of the toughest most people struggle with. Most people get marketing mixed up with ‘selling’.
Think about marketing as ‘attracting’ customers to you versus “selling’. It is all in the way you 'communicate'. 'Pull' versus 'push'.
Here’s an interesting perspective:
- Marketing PREPARES people to buy
- Marketing is romance. It’s a process!
- Marketing excites people.
- Marketing drives people to your website.
- Marketing gets people to beg to enroll or buy from you.
- Marketing puts people into a buying mode.
Really and truly understanding the difference between 'hard sell' or honestly supporting / helping people find a solution to their problem.
It is all about how to treat people like human beings, 'not prospects. Build a relationship on trust. (Wow that is sure missing these days isn't it?! A novelty!)
Someone who teaches this well is Ari Galper. The creator of Unlock The Game™.
Ari overturns the notion of selling as we know it today. He profoundly shifts one's mindset about sales, to a place of complete integrity aligning with your values.
His teachings are based on new words and phrases grounded in sincerity. It is this sincerity that has earned him distinction as the world's leading authority on how to build trust in the world of selling.
His methods can be used for any business, home based or otherwise.
Ari has a deep understanding of human communication and how it can be maximized in the sales process. He teaches you how to ‘think’ differently where 'selling' becomes a joy rather then a chore.
Advertising
This can be a tough nut to crack with so many variables. It takes time and there is a real art to it.
Briefly you may want to think of it like:
- Advertising does just the OPPOSITE of marketing.
- Advertising is selling and that turns people off.
- Advertising is a selfish display of ego.
- Advertising should only be for “name” brands.
- Advertising is good to secure an identity.
- Let Coke and Nike advertise. You shouldn’t.
Advertising can support a marketing campaign, but advertising alone doesn’t work.
Keep in mind that whatever you choose for your business, it's important that you enjoy it. You're going to be spending a great deal of time doing it, and you'll need to be self-motivated and self-disciplined for much of that time to make the business a success. Starting with something that you're passionate about, or that you love doing, is a great way to get you on the right path.
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