Why on earth would you use it on your contact page? That should be the simplest and least intrusive page on your site.
Well, it is definitely not something I would experiment with myself - much less pay any type of fee to sitepal for. But if it could be implemented into the standard e-commerce site, I would think the contact us page could be a candidate.
Personally, I like the idea of including a picture of a customer service representative on the contact us page: it humanizes the process and gives the impression that you are writing to an actual person, opposed to a faceless corporation.
In the context of sitepal, could this be an other way to establish a personal connection? What about for the `help` pages of technology sites? I refuse to believe that the program is 100% useless
......There has to be one e-commerce site out there (maybe even 2) that could implement it in a profitable manner.