My site, http://www.EngineersCanSell.com is getting a decent amount of traffic, but a terrible amount of people download the free paper (eBook) that I have there.
Only about 18% of the visitors make it to the download page, and ironically only 18% of those are actually downloading the paper. I`m assuming these both are bad statistics? My guess is that the second stat is pretty bad.
So my question is if you have any thoughts on how to improve that conversion. I`m also happy to hear any comments (good or bad of course) on the site in general. I haven`t marketed it yet, so this would be a good time to make improvements.
Thanks in advance!