Nicole hit the nail right on the head...
You got to decide what `your` overall objective is...
Do you want to build a list of leads? If so, then focus on that...
Is your goal to sell a product(s)? Is your goal to educate?
Determine your goal and focus on that one goal. Right now, there are so many distractions on the site (links, newsletters, blogs, amazon books, videos, polls, etc...). A person can easily get lost (or overwhelmed) because there is no central/primary focus.
You need to guide your prospects into taking the type action
you desire...
So...determine your objectives and make that the central focus of the site.
Cartess
cartess310/27/2007 3:03 AM