Forums: Discussions for entrepreneurs and small business.

Marketing has become a very wide scope and encompasses multiple dimensions in itself. As businesses evolve, marketing changes its scope. Not all strategies work with all business models, in fact are either not in budget or might have adverse effects on the business.

A vital portion of developing marketing ideas for businesses is to first judge the size of the business, its target market and market share and potential. Small businesses should make sure that their business plan has already included its marketing efforts when establishing the plan. It should consider all mediums that the business can tap at the same time define the depth of penetration

Business Cards
I think that business cards are the Rodney Dangerfield of marketing. They are small, so you can carry a bunch of them around with you and they are cheap so that you can buy A LOT. I am categorically opposed to flipping through a stack of different cards for your different businesses and trying to figure out which one to give to a prospect BUT, that having been said, why not split test some different designs?

Have one card with your Facebook, Twitter and other contact info on it and see if you get more “friends”. Have one card with a “free consultation” message and see if anyone bites. These tiny marketing pieces are a great way to find out what people really want from your small biz!

If you would like to find out more about the lowly business card, check out my post, Is Business Card Marketing A Dying Art Form?

A Small Business Marketing Postcard
When you are prospecting and getting leads, many times a follow-up postcard will prompt them to give you a call. While you can do a convoluted follow-up plan, having one general postcard that you can drop in the mail with a hand written address can go......read more  http://news.bytrade.com/info/913-Simple-Marketing-Ideas-for-Your-Business.htm

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Global buy sell B2B trade marketplace

I found money drop cards to be extremely effective. many have a standard business card, but it is easy to find the business card that looks like money in a stack.

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http://www.smallbusinessexpert.us http://www.small-business-expert.com

depends on the specific business. tactics will change with an online vs offline business. with an offline business having a properly formatted website that's actually capable of ranking for a term like carpet cleaning hillsboro oregon is a start but you should also be networking with local business. if we run with this carpet cleaning example it means you would talk to the owners of carpet stores, attend local chamber events and probably make your facebook business related so every friend you have is always seeing your business.

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PR is the way to go. Dudes and Gals-- if I ever get a business started--I would do a lot of charity events too. you know, good for the press stuff.

 

 

 

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Global buy sell B2B trade marketplace

I would prefer the stardard business cards.

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It sounds like I have missed a trick with the PR. What kind of events would you go to to get good publicity> Thanks.

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canvas prints

I thinks so online marketing or online advertising is a better way to advertise any product. The online advertising gives your ads a more wider coverage and this globally wider coverage helps in making your advertisements reach more audiences, which may ultimately help you in getting better results through your online advertising campaign.

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Love the suggestion about a business postcard... perhaps, with a QR code?  Not everyone has a QR code scanner though so it's helpful to put a link to where they can download a scanner as well- this is like some game that keeps the mystery alive, where the recipients would want to know what's behind that code.  Just a thought.  You've got an awesome post, by the way.

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A Decade of Experience. 140+ Projects, 21 Countries. http://www.seventhman.com/

I think there's a lot of idea's in marketing your business.And i think your article can help! :) Thanks!!

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