Forums: Discussions for entrepreneurs and small business.

A fair number of shopping cart additions have been abandoned at my e-commerce jewelry store, http://www.cascadestar.com

I am not sure whether it is because one is required to sign-in/register in order to proceed to the next step in the checkout process.  I would appreciate some outside perspective on what could be causing the shopping cart abandonment.  Is it the checkout process, the user registration requirement, or something else?  Thanks in advance for your assistance.

Hi Rushabh,

 

What beautiful jewelry you have!  I looked around the site and added a few things on the cart but when I clicked the "Continue to Checkout" button nothing happened.  I was able to click all of the other links and they worked.  I never did get to a place where you had to register.

 

I hope this helps.

 

Tracy

Thanks for your input!!  You have to click on the checkbox next to the jewelry in your shopping cart to select it for the checkout process.  This allows you to leave some jewelry in your shopping cart while checking out with the ones you`re interested in purchasing.

A text warning in red should pop up when you try to check out without any jewelry designs checkmarked.  If you did not see it then it is a web design issue.

It looks like I have to talk to my web designer to make the shopping cart more user-friendly.

Yep, tried the same thing and couldn`t go beyond the "Continue to Checkout"!!!

As far as the registration requirement is concerned,  I know that many online buyers (including myself) HATE the registration process; and most of them would leave the site when asked to register;

If you feel that`s the case for your customers, try Volusion.com, I find their cart very user friendly, straight forward and MOST importantly doesn`t REQUIRE the registration process prior to checking out, which I believe is a big plus 

Hope this helps. Wish you the best of luck.

Cheers

Magda

 

Yes, this is counter to the normal practice for shopping carts/checkout. I have an item in my shopping cart but I still need to check it to check out. I can do that, but it`s a small additional step.

 

I do not know what you are using for your shopping cart program... but other shopping cart programs do allow people to checkout without creating an account/registering. What happens is the customer completes information need to purchase the item - name address, CC#, etc.... and behind the scenes the shopping cart collects that information and sends it to you and/or creates an account.  That way the customer only has to enter name, address, etc once - for CC processing purposes.

 

~Roland