A fair number of shopping cart additions have been abandoned at my e-commerce jewelry store, http://www.cascadestar.com
I am not sure whether it is because one is required to sign-in/register in order to proceed to the next step in the checkout process. I would appreciate some outside perspective on what could be causing the shopping cart abandonment. Is it the checkout process, the user registration requirement, or something else? Thanks in advance for your assistance.
Cascade Star - Indulge in Style™
Specialty Diamond Designer Jewelry at Perfect Value.