Having just come through the development side for our form on
PrestoSell, I`d encourage anyone who`s contemplating the use of a
shopping cart to consider their product AND its pricing structure.
I mean to say that if your product lends it self to conventional
pricing, that can easily be broken into categories and units, then
there are all sorts of great options out there.
But if you have a product that needs someone to explain in some detail
what it is they want from you, then go with a custom-designed shopping
When I say "explain what they need," I don`t mean you have an obscure,
or bizarre product. Rather, that you have something that includes many
configuration options. For example, you might both rent and sell boats.
In this boat example, consider that people need to tell you if they
want to buy or rent. Is it a powerboat or sailboat? How long will the
rent be, if they rent. How can you trap for mistakes where someone asks
to rent, then pays to buy? Which length boat, and what will be theirs
and your obligation during the rental. On the other hand, if they buy,
what are the obligations, and how does the pricing change?
The point is that many types of businesses require a lot of information
from the buyer, and that information can be mistaken, an error, or
simply the wrong thing. If your business does not fall into that
category, cheap and simple is definitely the way to go.