What is Link Juice and it's use in SEO?
Link juice are the number of the links and its value linking to different pages of your website. You need to get high page rank sites link back to your site so that the link juice of their site will pass on to your website. For information you can check the link given below:
Link juice is the currency of Google. In other words, it’s the secret source that allows you to beat your competitors for rankings in Google. Sure, there are some other factors that Google uses to calculate rankings (see Search Engine Optimization), but link juice is by far the most important aspect of dominating Google and in order to understand Google, you have to understand link juice.
SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” listings on search engines. All major search engines such as Google, Yahoo and Bing have such results, where web pages and other content such as videos or local listings are shown and ranked based on what the search engine considers most relevant to users.
Link building is always helpful but you need to get higher quality links now.
Url with same anchor text will not be benefited now and strategies such as reciprocal linking are counted as spam now so they should be avoided you can make phrases to target you keyword better now ..!