That`s an excellent analysis and it`s clear you`re not just foolin`
around with this idea. The reason for the questions is that when you
start speaking with bankers, capital investors, and the main company in
Singapore, they`re going to want to know real answers to real
questions. Too often, entrepreneurs have an idea, but nothing to back it
It sounds to me (not being an expert in the field) as if you`d be best
off having an initial consultation with an attorney about how to
structure this business. It could be done as an import/export
operation, in which case licensing would be a big issue.
On the other hand, the way you describe it, you could be the sole
distributor. But will the manufacturer a) allow 1 person to have an
entire country as their territory, and b) offer some sort of guarantee
regarding maintaing that sole distributorship for a length of time.
The point is to lock in your control over the product. If you approach
the drugstore chain too early, they could steal the idea and set up
their own contract with Singapore. But then there`s the issue of
demonstrating a strong demand to Singapore before they`ll allow you a
The key issue on the drugstore side will be potential sales volume, and
reliable shipping and delivery. They`re going to want to know who will
do the advertising (you or them), and what potential profit they would
make on the product.
So you`ll have to have your wholesale price--including all fees and
costs to get the product into your own warehouse. Then figure out your
markup to the drugstore. Remember that they then, will also put in
another markup so they can make money.
They`re going to have to work out how much shelf space to give this
product, and again, what`s the packaging and advertising. They also
will need to know your order numbers and so forth---how many units will
the be required to purchase in what time period.