If you don`t mind, I have a different channel question. In addition to catalog this product is a great fit for the home shopping networks.
Is it best to sell shopping networks like QVC or HSN first and then move into the physical retail stores and catalog OR can you sell all three channels at the same time? A national roll-out in all three channels, you might say. I know that these shows create tremendous exposure. Those "as seen on tv" products we see everywhere.
Is there a greater potential for channel conflict?
Is there a common "Channel" step by step process that one should follow?
Has anyone here sold product to QVC, catalog and retail stores before?