Forums: Discussions for entrepreneurs and small business.

If you don`t mind, I have a different channel question.  In addition to catalog this product is a great fit for the home shopping networks.

Is it best to sell shopping networks like QVC or HSN first and then move into the physical retail stores and catalog OR can you sell all three channels at the same time?  A national roll-out in all three channels, you might say.  I know that these shows create tremendous exposure.  Those  "as seen on tv" products we see everywhere.

Is there a greater potential for channel conflict?

Is there a common "Channel" step by step process that one should follow?

Has anyone here sold product to QVC, catalog and retail stores before?

Thanks again

Doug

 

My experience with QVC and HSN is that they are generally very particular about where else your product is available. They usually want to be the only ones selling the product. That may not be the case with every category but in my dealings with them that has always been the way it has been.

My experience with TSC (Canada) and QVC is consistent with tgroup. If the product is available elsewhere, they want to offer the best value to the customer - whether that is through bonus packs or additional accessories.

Read the posts on QVC here to get a sense of what you can expect. I would not recommend trying to supply all three channels with the same product. As I`ve stated earlier, if you have a range of sku`s, you should be okay with "channel managing" as long as you understand the unique requirements of each channel.


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