Forums: Discussions for entrepreneurs and small business.

Building a fan base and branding are the key.

Hi!

Beside bracelets there are bangles, rings, earrings, broshes and pendants........

What You need is to hire good designer, because, maybe perhaps because You are so close to this, You missed idea what it is exactly You are selling, and it is this UV measurement function.........

Beside, Bracelet can turn around on hand so it would not be exposed to Sun enough or not at all, therefore You need to have more pieces with same function on one bracelet or system that would held it turned outward, but without causing discomfort or stopping blood circulation.

Also, before You start selling or giving it away, obligatory make tests for non toxicity, specially because it was made in China, as they had big scandal recently with toxic plactic used for baby bottles.......

First of all You should protect Your LOGO, Trademark or Brand symbol and name, else it is free for anyone to copy, specialy in China, and same factory can sell one contingent to You and 100 contingents worldwide, even beat You with lower prices on market.

Every design could be protected as well, which is like patenting but cheaper and dont require descriptions nor reasons why it is different then other inventions.

If I understand it correctly, You did not invent this UV measurement, and that is as far as I can see only thing that is patentable........

You can have just one or more pieces of material inset into something else or combined with some other ordinary item like wrist watch, buckle, shoes, handbag, fan and so on...... For military and police You can put this on arms holsters, inset in handles, provided it is just some simple geometric shape like rhomb, circle, square...

Best is You contact Ministry of Internal affairs (for Police, firemen and other public services under such ministry) Army headquaters, Ministry of Health (in regard to ambulance drivers, doctors, nurses that work on 911 and could be out in open whole day) and so on (even truckdrivers syndicate), as those can make this to be obligatory part of equipment, therefore nobody can avoid using it as everybody would HAVE to :-)) On one hand it protect people's health, and on other saves expenses for threatment, so I think it has all chances to become required part of outfit for all those professions that are mostly out in open........

That way You can get big orders, and if they let You put Your Brand on it, You would have also free advertisements!

Then it can become fashionable, and then You would wish You never started this avalanche of orders :-))

When I was studying Ecconomy, one Professor told us that there is TWO ways new company can fail: ONE is to have unmarketable product and sell too litle to show profit, and OTHER is to sell so many or get so many orders that it cannot reasonably fulfill them,  even if new factories would be started to build at once (at that time nobody outsourced production to China).........

Therefore, think about possibility of great sucess and be prepared for it when it come!

All the best from Croatia, Europe!