That`s a good question Craig. Something I should ask myself.
Have you ever read "Purple Cow" by Seth Godin? In this day and age, with EVERYTHING bombarding EVERYONE to buy, it`s no wonder why most consumers act like the detainee... it`s a natural reaction and urge to ignore all the advertisement that takes everyone`s time up. So to stand out, we must do exactly that... have a product or service that stands out --- then the customer will be more than willing to get their hands on something unique.
My website automates personal emails to visitors telling them my own story and how I can help them solve their problems and create financial wealth through training and hardwork... I establish dialogue by calling them and getting to know their situation. I provide a blueprint and assistance, along with leadership and training. I know there are alot of other people in the MLM business who are doing this, so I need to find a way to be unique and stand out! Have a great day.