The sale begins when the customer says, "No!"
So I got to thinking about that. If a customer already is ready to buy, or wants to buy, then are you selling them something? Or are you just explaining answers to whatever few questions they may still have?
What`s the difference between explaining something to someone, versus selling them something?
It comes down to persuasion. If someone says no to buying something, do you just let them walk away? Or do you begin a process of persuading them not to walk away, and to actually buy?
Obviously, selling something is a skill. It`s not at all the same as just answering some questions and explaining how something will work AFTER the person`s bought the item or service.
And yet so many Web sites only explain things. They never really sell anything. They aren`t persuasive. They don`t care (apparently) if a viewer says, "No!"
What`s different about persuading someone versus selling someone? We hear all the time about people "buying into" an idea, or "being sold" on an idea. Is selling exactly the same thing as persuasion?