Y`know the old expression that people would rather vote "for" something, than vote "against" something?
I see it all the time, where a marketing strategy is trying to get
people to vote against something. In this case, what are you really
doing? Aren`t you sort of focusing YOUR attention on "a bad thing?" In
your topic, you even call it "evil." :-)
How can you reverse your "flow" of logic, implication, and content,
getting people think about what they`re voting for? In other words,
right now you`re tending to say that everyday life is filled with
accidents, pain, destruction, and mayhem. You`re the solution.
On the other hand, people want to think that life is filled with fun,
adventure, construction, and organization. So your "implication"
contradicts what they wish to believe and the way they want to live.
There is, of course, a school of thought that by scaring the bejeezus
out of people you can get an expansive market. It`s a personal choice
as to your overall strategy and what you`d like to do in life. In your
situation, it seems it isn`t working all that well, right? :-)
So again, how can you "spin" the idea of safety as something exciting,
pleasant, and enjoyable? Maybe it`s in the word itself---safety, which
What`s the opposite of accidents?
Just to clarify my other post, having read Gang`s great suggestions:
I`m not suggesting to make safety something fun---just so we`re clear.
But I do think there`s more than one way to sell something, and fear
isn`t always the best way.
For example; you could sell safety on the idea that horrible accidents
happen, leaving familes divided and hundreds of thousands of dollars in
medical expenses. To that end, safety is a way to avoid doom and gloom.
On the other hand, you could also sell safety on the idea that the
company really does care about their employees. Additionally, that the
money they expect to save by not having massive insurance premiums
could go into raised salaries, or some other type of benefit to each