Forums: Discussions for entrepreneurs and small business.

Even though safety is the right thing to do, companies feel like its a burden rather than an investment. Business owners see it as expensive, confusing and a pain the butt! I have created a product that addresses those questions and makes safety simple, fun & cost effective. I live in an area with a booming construction economy and I figured that I would have no problem selling it. We are in our third month and have less than impressive sales numbers to show for it. I have aligned myself with some key safety associations butwe are not getting accepted into the community. This is denfinetly a "Good Old Boys Club"! Any suggestion on how I should market and sell my product?

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Danilo Moran
Safeworker
"Safety On-Demand"

Y`know the old expression that people would rather vote "for" something, than vote "against" something?

I see it all the time, where a marketing strategy is trying to get people to vote against something. In this case, what are you really doing? Aren`t you sort of focusing YOUR attention on "a bad thing?" In your topic, you even call it "evil." :-)

How can you reverse your "flow" of logic, implication, and content, getting people think about what they`re voting for? In other words, right now you`re tending to say that everyday life is filled with accidents, pain, destruction, and mayhem. You`re the solution.

On the other hand, people want to think that life is filled with fun, adventure, construction, and organization. So your "implication" contradicts what they wish to believe and the way they want to live.

There is, of course, a school of thought that by scaring the bejeezus out of people you can get an expansive market. It`s a personal choice as to your overall strategy and what you`d like to do in life. In your situation, it seems it isn`t working all that well, right? :-)

So again, how can you "spin" the idea of safety as something exciting, pleasant, and enjoyable? Maybe it`s in the word itself---safety, which implies accidents.

What`s the opposite of accidents?

Just to clarify my other post, having read Gang`s great suggestions: I`m not suggesting to make safety something fun---just so we`re clear. But I do think there`s more than one way to sell something, and fear isn`t always the best way.

For example; you could sell safety on the idea that horrible accidents happen, leaving familes divided and hundreds of thousands of dollars in medical expenses. To that end, safety is a way to avoid doom and gloom.

On the other hand, you could also sell safety on the idea that the company really does care about their employees. Additionally, that the money they expect to save by not having massive insurance premiums could go into raised salaries, or some other type of benefit to each employee.