In many ways the online market is like the real estate market. It’s important to understand that everything is keywords and in the real estate market it’s all about location, location, location, right ? Of course, a business would want a store on the busiest street in town right ?
Well online the keyword is the street and the amount of searches a keyword gets is the traffic. Understanding this concept is paramount importance.
So when I ask, what keywords do people type into Google to find you online? , I'm searching for the street to put your business on. Only after I have this information can I can begin the selection process for your domain. Most people online do this in reverse. Your domain name has everything to do with the amount of traffic you will get, your domain name has everything do with trust and I mean initial automatic trust. Speaking of trust , if your online plan does not incorporate your trust factor , then you will be sitting there with a beautiful website and lots of traffic and still wondering why you don't get sales. Anyway back to domains.....
Let me give an example of what selecting the right Domain Name can do for your business:
I’m a photographer of 20 years, I own and operate : www.walldecorprints.com
I make about 15 or 20 sales a day. The reason why is because I’m ranked on Google for the keyword: wall decor prints
If you produced hip hop and you owned www.hiphop.com then you’d rank easier(not miraculous) for the keyword hip hop. And considering that that keyword gets a ton of traffic , you’d only need to rank for that one keyword to get operating effectively. What you name your domain is all important and it has to be based on a keyword that gets traffic.
I can put you on the busiest street in your category and it would be so simple that you’d wonder why you hadn’t realized it before.
Send us an email at email@example.com
I have several website that are ranked for highly competitive keywords. The 2 examples below were ranked within 3 months. They are .co domains which Google sees equally as .com:
www.kaysjewelry.com- ranked for kays jewelry 27000 exact monthly searches
and kays jewelers which gets 49000 exact monthly searches
www.budgetcarinsurance.co - ranked for budget car insurance 14000 exact monthly searches
These sites are ranked for many more than just these keywords but its important to understand that it was done within 3 months. Very fast by todays standards.
We offer a consultation service that can really impact your rank , traffic and sales within 3 months.
thanks for consideration,
Roger Stewart InternetConsulting.co Online Marketing Strategies and Tactics Domain Name Valuation Expert