Forums: Discussions for entrepreneurs and small business.

 

In many ways the online market is like the real estate market. It’s important to understand that everything is keywords and in the real estate market it’s all about  location, location, location, right ? Of course, a business would want a store on the busiest street in town right ?

Well online the keyword is the street and the amount of searches a keyword gets is the traffic. Understanding this concept is paramount importance.

So when I ask,  what keywords do people type into Google to find you online? , I'm searching for the street to put your business on. Only after I have this information can I can begin the selection process for your domain. Most people online do this in reverse. Your domain name has everything to do with the amount of traffic you will get, your domain name has everything do with trust and I mean initial automatic trust. Speaking of trust , if your online plan does not incorporate your trust factor , then you will be sitting there with a beautiful website and lots of traffic and still wondering why you don't get sales. Anyway back to domains.....

Let me give an example of what selecting the right Domain Name can do for your business:

 I’m a photographer of 20 years, I own and operate : www.walldecorprints.com

I make about 15 or 20 sales a day. The reason why is because I’m ranked on Google for the keyword: wall decor prints

If you produced hip hop and  you owned www.hiphop.com then you’d rank easier(not miraculous) for the keyword hip hop. And considering that that keyword gets a ton of traffic , you’d only need to rank for that one keyword to get operating effectively. What you name your domain is all important and it has to be based on a keyword that gets traffic.

I can put you on the busiest street in your category and it would be so simple that you’d wonder why you hadn’t realized it before.

Send us an email at roger@internetconsulting.co

I have several website that are ranked for highly competitive keywords. The 2 examples below were ranked within 3 months. They are .co domains which Google sees equally as .com:

www.kaysjewelry.com- ranked for kays jewelry 27000 exact monthly searches 

and kays jewelers which gets 49000 exact monthly searches

 

www.budgetcarinsurance.co - ranked for budget car insurance 14000 exact monthly searches

These sites are ranked for many more than just these keywords but its important to understand that it was done within 3 months. Very fast by todays standards.

We offer a consultation service that can really impact your rank , traffic and sales within 3 months. 

 

thanks for consideration,

 

Roger@internetconsulting.co

 

 

 

 

 

 

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Roger Stewart InternetConsulting.co Online Marketing Strategies and Tactics Domain Name Valuation Expert

Your business name can be your domain name.

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Domain name is very main part for any site because would be special for your site SEO .

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It is right that keywords are keys to access your site; the one of the most important thing you should remember that choose the appropriate URL as well as keywords for your business’ website. 

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I also have some useful information about choosing domain name

Naming your site after your domain may seem obvious to some of you, but you'll be surprised to learn that not every website is named after the domain name even when the webmaster owns that domain name.

Naming a site after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name. If your name is also your URL, they'll automatically know where to go. For example, when people think. they don't have to wonder what URL to type into their browser to get there. The name of the site is also the URL.

Imagine if your business (or website) is called "Acme", but somebody else holds that domain name. Instead, you have some obscure domain name. What happens when your customers, recalling that Acme has a product they want. They'll end up at your competitor's website. One lost sale.

In the modern world of the Internet, where people automatically turn to the Web for information, it pays to have a domain name that reflects your site or business. There are just fewer things for your customers or visitors to remember. Moreover, you don't seriously think that they'll try to memorise an unrelated URL just because you want them to, do you? The only people who'll memorise it are you and your competitors who want to compare your prices.

What if you cannot get the domain name of your choice? It really depends on how committed you are to that particular name. If you have an existing brand name that you're known for, you'll probably not want to ditch that name just because you couldn't get the domain name. After all, it took you a lot of time and money to establish that name. If so, you might simply want to try to buy over the domain name from the current owner. Check up the "whois" information for the domain, and contact that person listed to see if they're willing to sell it. You probably should be aware that they are likely to want to charge a higher fee than you'll normally get when buying new domains (assuming they want to sell it in the first place).

On the other hand, if you're just starting out, you might prefer the cheaper alternative of trying to obtain a domain name first, and then naming your website (or business) after the domain that you've acquired. So if you've acquired, say, the domain name "acme.com", then your website and business might be named "Acme" . I know this seems a bit like putting the cart before the horse, but that's the reality if you don't want to lose out on the Internet.

Generic Names Or Brand Name Domains?

I know that a number of people seem to think that your domain name really must be some generic name if you are selling cars. Witness, for example, how much money those generic names are being sold for. But seriously, if you were looking for a car, you'll probably already have some brands in mind, and you're more like to try out things like generalmotors.com or toyota.com rather than just cars.com.

For that reason, I personally feel that a domain name that matches your brand name is very important. The very name that you use to advertise your product is the name that you will want for your domain, because that is the first thing that people will try in their browser. It is also the easiest thing for them to remember, and whatever that is easily remembered, will be more likely to be tried out than the obscure domain name.

Long or Short Domain Names?

Domain names can be of any length up to 67 characters. You don't have to settle for an obscure domain name when what you mean is AcmeVideosAndBooks.com.

Having said that, there appears to be some disagreement about whether a long or short domain name is better.

Some argue that shorter domain names are easier to remember, easier to type and far less susceptible to mistakes

Others argue that a longer domain name is usually easier on the human memory - for example is a sequence of unrelated letters that is difficult to remember and type correctly, whereas if we expand it to its long form, we are more likely to remember the domain name.

Some of these arguments are actually academic. It's increasingly difficult to get short meaningful domain names. I have not checked, but I'm fairly certain that names like "getit.com" and "good.com" have long been sold. If you manage to get a short domain name though, the key is to make sure it's a meaningful combination of characters and not the obscure "gaepw.com" in my contrived example above.

Long domain names that have your site keywords in them also have an advantage in that they fare better in a number of search engines. The latter give preference to keywords that are also found in your domain names. So, for example, if you have a site on free C++ compilers with a domain name like freecpluspluscompilers.com, it might fare better in a search for "free C++ compilers" than my other site

Which would I go for? I'd go for the shorter name if I can get a meaningful one, but I'm not averse to longer names. However, I would probably avoid extremely long names verging on 67 characters. Aside from the obvious problem that people might not be able to remember such a long name, it would also be a chore typing it and trying to fit it as a title on your web page.

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Local TLDs are the most preferred choice.

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The competition is tough in this area and a lot of companies promise new and interesting offers but in the end you realize they only were trying to make you sign a contract with them. I have found the Cheapest Domain Name Registration available on  the internet a couple of years ago and use their services since then.

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The domain name is very important for any business and it should be easy to remember without much punctuations.Then only people will remember it easily and you will get a good traffic.In choosing the registrar also one should be very careful. The registrar should be reliable and provide services at affordable cost.I chose 9cubehosting.com since the cost is low when I get the domain registration and hosting as a package from them.I have no regrets in choosing them.

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Naming a site after its domain name is important, for the simple reason that when people think of your website, they'll think of it by name. 

Domain names can be of any length up to 67 characters.

 

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