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Selecting a Niche Market

 
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roopa

posts: 1

Aug 11, 2009 2:15 AM ET    Quote  Report Abuse
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When selling a product, a lot of people make the mistake of developing their product first, and then trying to find a market for it. The process should really be reversed. Find a market first that spends money, then find out what they want and give it to them.

It is certainly easier said than done, but there are a lot of places online where you can do your niche market research for free. They`ve done most of the work for you already. You just need to know where to go and what to do to connect all the dots.

When you think you’ve found such a niche market, ask yourself these important questions:

1)
    Do you have an interest or passion for the niche? If not, do you think you can develop one? Or will you get bored with it quickly?

2)    Are other people passionate about your niche? If not, do they have a desperate problem they want to solve?

3)    Is the market big enough, but not so big you’ll have too much competition when you’re just starting out?

4)    Do the people in this niche spend money?

5)    What products are being successfully sold right now to this niche? Can you sell something similar? Can you improve it, give them something they want that all other products of their kind are currently lacking?

What are these existing products in your target niche being sold for? Could you be profitable selling a similarly priced item? Or are your potential competitors selling cheap on the front so they can upsell, cross sell, or make their money on the back-end?

For more Niche Ideas and to Find Niche visit Niche Profit Classroom
roopa8/11/2009 2:10 AM
Feb 09, 2012 7:01 PM ET    Quote  Report Abuse
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To make your search for a niche easier, here are ten questions to help you research and find a niche that’s right for you:

1.    Where is there a gap in your market that is not being filled?

2.    Which parts of your market have segments that are underserved?

3.    Where could you offer more variety to the products or services currently offered?

4.    What other options might you consider offering?

5.    What could you offer as a complementary service to better serve your customers?

6.    What is your competition not offering that would be of service to potential customers?

7.    What information can you glean from online reviews, that can help you better pinpoint what customers like and dislike about competitors?

8.    Where can you capitalize on competitor weaknesses to make them your strengths?

9.    Where do potential customers get their information?

10.Who is your potential customer? What are their needs and desires?

For more information and strategies go to www.thebalancedmarketer.com



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Molly thebalancedmarketer@gmail.com www.balancedmarketer.com
LauraArnold

posts: 3

Feb 12, 2012 10:15 AM ET    Quote  Report Abuse
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The bigger the niche, I would say more competition, which is a good thing, why would people be competing if there is no money?...But i defiantly wouldn't rule out keywords with 10 000 - 20 000, get 5-10 of them and the numbers are big.


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Alan2011

posts: 163

Feb 12, 2012 7:35 PM ET    Quote  Report Abuse
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Great opinion ! that is helpful to someone want to start they business just like me .



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cellphone accessories and replacement etc .
dianarobert00

posts: 53

Feb 13, 2012 4:00 AM ET    Quote  Report Abuse
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Choosing a perfect niche market is a very important part of your online marketing strategy. By niche we basically mean a smaller segment of a larger market. While building a site or a blog, one should write content that should be focused on your niche. This in turn will help you reach people who are interested in buying your products.

 

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