Search Engine Submission
Why is Search Engine Marketing so important to success on the internet?
The statistics speak for themselves:
· 91% of internet users use search engines to navigate the web
· 9 out of 10 searches are done from the top 20 search engines
· 85% of search engine users do not look past the first 40 results
· 77% of internet users employ search engines more frequently than any other online media as the leading vehicle for discovering websites, surpassing banner ads, web links, e-mail links or any other method.
If you are generating traffic to your Automatic Builder page using your own web site(s), you can learn about optimizing your pages for submission to search engines by checking out the tutorials at any of the major search engines listed below.
An excellent resource I have found is on Lycos at this link: http://insite.lycos.com/ Scroll down to the “
Some of the information is specific to Overture, but there is a lot of good general information, too.
Even an optimized, fully compliant website may have difficulty landing in those coveted first three pages with a free submission, however and you may want to consider advertising with the search engines using PPC (pay per click).
If you are promoting Automatic Builder using only the link to your replicated site (http://www.automaticbuilder.com/username) you can submit your site to search engines as well, however it will get listed in few, if any searches because it is an affiliate site. It doesn’t hurt to try, however, so check each of the search engines below for “free submissions.” The alternative to taking chances on a free submission would be to pay for “clicks” at the search engine.
What is “Pay per Click”?
Many search engines allow you to bid for keywords of your choice and charge you only when your link is actually clicked on. You only pay for the visitors you get. Google calls this form of advertising, “AdWords” but most refer to it simply as “pay per click.” One of the biggest advantages of PPC is you don’t need your own website. Your Automatic Builder link is perfectly acceptable for use in these listings.
How Can I Use PPC Effectively?
Start by learning how to write a good ad for search engine submission, how to choose good key words, and how to bid and manage your submission. The course from Overture mentioned above covers this in four chapters. The Lycos tutorial is a short, but good one if you already have some knowledge.
Then go to each of the search engines listed below for their prices and policies. While we all know Google is the giant, it may be far more expensive to get listed there than other search engines. And remember, you are only paying for people who click on your ad no matter which search engine you choose to use. Therefore, it may be just as effective to pay less per click at a smaller search engine.
You will find as you check out the links below that some of the search engines actually compile searches from others, so the link for go.com, for instance, will link to Google. This list covers the most popular and widely used search engines on the web. A few not mentioned here do not accept PPC advertising or are serviced by other search engines.Search Engines & Web Directories
The above post was edited to remove a table
that was pasted in the body of the post which caused the page to
display improperly. Joel Welsh