Forums: Discussions for entrepreneurs and small business.

Search Engine Submission

Why is Search Engine Marketing so important to success on the internet?

The statistics speak for themselves:

·         91% of internet users use search engines to navigate the web

·         9 out of 10 searches are done from the top 20 search engines

·         85% of search engine users do not look past the first 40 results

·         77% of internet users employ search engines more frequently than any other online media as the leading vehicle for discovering websites, surpassing banner ads, web links, e-mail links or any other method.

Site owners
If you are generating traffic to your Automatic Builder page using your own web site(s), you can learn about optimizing your pages for submission to search engines by checking out the tutorials at any of the major search engines listed below.
An excellent resource I have found is on Lycos at this link: http://insite.lycos.com/  Scroll down to the “Resource Center” on the left side and click on the links provided to learn about search engine advertising. Another excellent source of information is a workbook from Overture (Yahoo’s search partner). You can get it here: http://www.content.overture.com/d/USm/ac/tu/ebk.jhtml
Some of the information is specific to Overture, but there is a lot of good general information, too.

Even an optimized, fully compliant website may have difficulty landing in those coveted first three pages with a free submission, however and you may want to consider advertising with the search engines using PPC (pay per click).

Non-Site Owners
If you are promoting Automatic Builder using only the link to your replicated site (http://www.automaticbuilder.com/username) you can submit your site to search engines as well, however it will get listed in few, if any searches because it is an affiliate site. It doesn’t hurt to try, however, so check each of the search engines below for “free submissions.” The alternative to taking chances on a free submission would be to pay for “clicks” at the search engine.

What is “Pay per Click”?
Many search engines allow you to bid for keywords of your choice and charge you only when your link is actually clicked on. You only pay for the visitors you get. Google calls this form of advertising, “AdWords” but most refer to it simply as “pay per click.” One of the biggest advantages of PPC is you don’t need your own website. Your Automatic Builder link is perfectly acceptable for use in these listings.

How Can I Use PPC Effectively?
Start by learning how to write a good ad for search engine submission, how to choose good key words, and how to bid and manage your submission. The course from Overture mentioned above covers this in four chapters. The Lycos tutorial is a short, but good one if you already have some knowledge.

Then go to each of the search engines listed below for their prices and policies. While we all know Google is the giant, it may be far more expensive to get listed there than other search engines. And remember, you are only paying for people who click on your ad no matter which search engine you choose to use. Therefore, it may be just as effective to pay less per click at a smaller search engine.

You will find as you check out the links below that some of the search engines actually compile searches from others, so the link for go.com, for instance, will link to Google. This list covers the most popular and widely used search engines on the web. A few not mentioned here do not accept PPC advertising or are serviced by other search engines.

Search Engines & Web Directories

AltaVista

AskJeeves

Dogpile

Excite

Go.com

Google

Hotbot

Looksmart

Lycos

Mamma

Metacrawler

NBCi

WebCrawler

Yahoo!

The above post was edited to remove a table that was pasted in the body of the post which caused the page to display improperly.  Joel Welsh

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Zoltan Eberhart

As an added note to this excellent information - For best long term results, website owners should not use Free Submission to the search engines. Google especially gives a ranking boost to sites they `find`, rather than those that are submitted to them.

How do you get `found`? All you need to do is have a friend, whose site is in the Google database already, link to you. When the Google bot comes around to their site, it will follow the link and catalog your site.

Once you`re in the database your friend can even take down the link to you. Google no longer needs that link to find your site, because they now have your address and will start coming to you directly from then on.

Best of luck



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Jon Cook | Panana | Search Engine Optimization & Online Marketing

Really interesting stuff on Search Engine Optimization. This post is precise,and clearly outlines how SEO is related to Online Internet Marketing

bye raj

Yup, nice post. I`m going to offer up my two post on my blog:

Scam SEO Advertising

and

How to Interview an SEO Consultant

enjoy....

Raj - mentioned this on your other posting as well, please don`t use white text for your links - with a white background on our site, those are invisible to users.

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chuck fuller

High level post.

If anyo one is looking for a search engine submission service try AddMe or for a extensive submission to 100`s of engines, NeedMoreHits

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Powerful, Free Marketing Tips to Help Grow Your Business!
Free-Marketing-Tips-Blog.com Follow me on Twitter @FreeMarkTips

Nice topic! This is really informative and helpful to beginners like me whose just starting to learn E marketing.

Thanks!

Search engine submission for an existing website may be viewed as redundant,though there are still a variety of new engines and directories surfacing each day, ensuring that your site is found on all reputable engines and directories is highly recommended (with our without NOFOLLOW).

If on the other hand you have recently purchased a domain and have developed the site, I recommend you do complete a variety of submissions to both search engines and directories. Submitting these by hand, though just as effective, can be time consuming, which is why a submission program or service is practical.

Submission programs or services not only speed the process up, but also help you manage your submissions and what engines/directories are pending, thus avoiding submission spam (repeated submissions to one site).

Taking all this into consideration let’s not forget that a submission program is just one element of SEO, there are many other factors i.e. content, internal and external links, social bookmarking, meta data, website architecture, content formatting, image optimization etc that make up a full search engine optimization campaign.