Savory Cheesecake

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Savory Cheesecake

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chefamy

posts: 30

Sep 03, 2008 11:13 AM ET Quote Report Abuse

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My company makes savory cheesecakes and I wanted to know how many of you are familiar, would you call them something else? if so what?

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A new sensation in baked cheese.

www.savorysecret.biz

Vote for Savory Secret in the Home Based 100!!!

minimegeology

posts: 142

Sep 03, 2008 2:17 PM ET Quote Report Abuse

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Hi Chefamy,

I had not heard of your company until I saw a few of your posts. I checked out your website and it looks so good! I did think it was dessert though until I saw the site. I`m not sure what I would name it if you changed the name though.

Have you looked in to those companies like Sally Foster who do the school fundraiser sales? They usually have food. One school in our area sells cheesecake and frozen cookie dough. They gear toward holiday celebrations and holiday gift-giving. I don`t know if it would be a fit for you but, if so, you`d get your products infront of tons of parents.

Tracy

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Tracy Barnhart, Owner
Giverny, Inc. / Mini Me Geology
http://www.GivernyOnline.com
http://www.MiniMeGeology.com

chefamy

posts: 30

Sep 03, 2008 3:35 PM ET Quote Report Abuse

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Thanks Tracy,

You are the second person that suggested fundraisers, I will look into them.

HOw do you get the word out about your products?

-------------------------

A new sensation in baked cheese.

www.savorysecret.biz

Vote for Savory Secret in the Home Based 100!!!

CraigL

posts: 9051

Sep 03, 2008 3:42 PM ET Quote Report Abuse

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I`m not sure what`s the question here: Am I familiar with cheesecake? If that`s the quesiton, then yes, I think most people know what`s cheesecake. (We tend to favor Eli`s cheescake.)

Webline

posts: 686

Sep 03, 2008 4:36 PM ET Quote Report Abuse

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Somebody say cheesecake?

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M Hall
Website Critique Community
International Society of Curmudgeons

houseofjerkyjanie

posts: 1150

Sep 03, 2008 5:03 PM ET Quote Report Abuse

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Her product is cheese. I think the `cheesecake` is confusing your audience. Your appetizer looks wonderful, something I would love to be able to purchase local. Get out there and get Cosco, Whole Foods, Trader Joes, and Sam`s Club. I`m sure easier said then done, but I can see your product at many of those places. Find the right contacts, and start with letters directing them to your website and send them a sample.

Good luck!

Janie

chefamy

posts: 30

Sep 03, 2008 5:28 PM ET Quote Report Abuse

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This is the perfect example of what we are dealing with, it is cheesecake just savory instead of sweet which throws everyone off, however how do you change the phrasing to get your audience to understand that it is a cream cheese and fresh herb baked appetizer produced in exactly the same manner as a traditional sweet cheesecake?

I have spent the past 3 years trying to `get the big guys` to some success but still noting that will end in me having my bills paid. Currently we are in Whole Foods in Nashville, NeimanMarcus.com and a few wineries in VA. Costco demands such a low price point that we cannot even begin to meet it and they also have crazy demo requirements that cost thousands.

What else would you call it? My thought is if you don`t say cheesecake then you are putting yourself back another step in explaining that it is a baked cream cheese and herb cake?

No one said this was going to be easy -right!

-------------------------

A new sensation in baked cheese.

www.savorysecret.biz

Vote for Savory Secret in the Home Based 100!!!

TheQueenOfGreen

posts: 14

Sep 04, 2008 7:48 PM ET Quote Report Abuse

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There is always a challenge in introducing a product that people aren`t familiar with. That happened for me when I started a staging business - before there were all those awesome shows on HGTV.

Whether you call it something else or not, you`re going to have to edu-market your product. That is, educate as you market it. What problem does your product solve? How do people use it - appetizer? For company? Spell it out so that people don`t have to wonder.

As far as how to get it on the market, I have some friends who`ve had great sucess marketing their cake ball business (another wierd, but delicious food product: www.madcravings.com), by marketing it to high end and gourmet companies like Harry and David. These kinds of companies have a higher price point and you can actually make a profit on them.

In the meantime, be thinking about how you`re going to fill all those orders when they start coming in. The most dangerous time for a business is not at the begninning, but when things (finally) take off. Building in the capacity now will help you stay sustainable in the long run.

Good luck!

:) Jennifer

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Is your home office driving you crazy?

Get a free 8-page workbook to help create spacial sanity. http://www.inspiredhomeoffice.com

chefamy

posts: 30

Sep 04, 2008 9:44 PM ET Quote Report Abuse

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Thanks Jennifer

Unlike most start ups I completely built the cart before the horse and have been anxiously awaiting all the orders to get the opportunity to use my wonderful facility. Alas they have not come. Still we are prepared for the take off just running out of time financially to make it happen.

I have been working on ideas to get the public more on board and here are a few:

Our brand is Savory Secret which I don`t mind we just need a great tag line to help

Savory Secret..a new sensation in cheese - versus our usual Savory Secret it is an appetizer cheesecake not a dessert, no it is not sweet, yes you eat it as an appetizer, no it doesn`t have sugar, it has herbs, it is Savory which means not sweet, yes I know we call it a cheesecake, it is in the technical sense, ok just have a taste and see what you think.

creating packages with other items that make for food indulgences

changing the website to focus on wine and beer pairings with our cheeses

collaborating with wine tastings

promoting the entire mood and occassion that our products create for events and parties

One issue is that the lovely state of TN does not allow the sale of food with wine/spirits so we do not have the cute wine gourmet shops like other places. So no wine/food tastings at wine stores but surely there are some that have parties somewhere.

Help is greatly appreciated!!

-------------------------

A new sensation in baked cheese.

www.savorysecret.biz

Vote for Savory Secret in the Home Based 100!!!

jackkatewinslet

posts: 1

Sep 08, 2008 12:53 PM ET Quote Report Abuse

Points: 0 Vote

I love cake very much hmmmmmm its too yummy......here savory cheesecake is so wonderful and i ever tasted before.. it is cheesecake just savory instead of sweet which throws everyone off...it is very helpful for diabetics patient......
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jackkatewinslet

[url=http://auctions.fastrealestate.net]Foreclosure Homes[/url]

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