The first step would be to recognize what a good salesperson is. Start paying attention to salespeople you come across with when you are the customer and see what about them you like. What are they doing that you find exceptionally good that you would like for someone that you would take on board.
Next talk to your supplier, they probably come across many people, and see if they know someone that is burnt out from their current job that is looking for some change.
Tell as many people as you know that you are looking to hire good salespeople.
When you interview someone, ask them a lot of questions, you want to see how they will relate to other people, what their experiences are, and if they can express themselves well when talking with others.
Gary Barzel - Manager of Business Development
FastUpFront - Business Loans and Working Capital