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Do More Listening Than Talking
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We have two ears and only one mouth for a reason. If you let customers talk, then they'll tell you exactly what they want. If your product can solve their problem, then explain how. Focus on the feature that they need. If someone needs a warm coat that's not too heavy, then find a coat that matches that description, and don't bother with superfluous details. Once you've shown them the product that solves their problem, it's time to close the deal.
Be Friendly
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Having a good relationship with the buyer is key. Even if what you're selling is not the greatest product, your attitude can convince a person to buy. Looking respectful, remembering names and being considerate can make a costumer comfortable enough to want to buy from you, whatever it is you're selling.
Grab the Low-Hanging Fruit
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Instead of trying to convince new customers about the greatness of your product, find costumers who are already interested in your product. You can spend an hour trying to convince people they need your product, or an hour trying to find someone already interested, but only one of those hours is spent on a consumer who's already in the market for what you're selling.
Focus On the Customer
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If you can't find a customer already interested in your product, then try to generate interest. Don't ask customers if a product interests them; explain why the product should interest them. To do this, know what your customer needs. First, identify your customer's needs, then explain how your product fulfills it. For example, say you had a product you could sell customers for $70. They could get it for $50, but the seller won't ship it for a month. You must convince your customers they can't afford that month to go by. Sometimes a customer is willing to sacrifice a better deal for the convenience of having their order filled sooner.
Never Lie
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Your reputation as a reliable salesperson is worth more than any one sale. You might deceive a customer and get a big order out of it, but that customer will never buy from you again. A burned buyer isn't interested in getting burned again. Be up front about your product's quality and any extra costs, like shipping, and customers will see you as a salesperson on the customer's side.
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