One of the biggest challenges in website design is how to present information in a clear, uncluttered and yet convincing way. I sell a complex product and my sales page therefore has to present a huge volume of material. The result is a loooong scrolling page.
I`ve tried breaking it up into smaller pages but this results in losing the "pitch", so to speak, and my conversion suffers. But I`m far from happy with my conversion rate even at its best and I sure don`t like that long scrolling page.
Recently I`ve been experimenting with flash presentations and this has helped a little.
But then I discovered StartUpNation and found an answer staring me right in the face. Not the site`s material, which is not bad, but the design itself! I love the sliding "picture window", which I`m sure is done with flash.
This is a great way to load a lot of info onto a page without endless scrolling. On SUN it`s more like an advertising billboard but I think it can work great for content too.
One drawback with video is lack of user input and control. Viewers are captive and if your video isn`t great they`re going to move on. But the "slideshow" method overcomes this problem. The viewer controls it and there`s no loading time either. With the addition of further navigation this offers all kinds of scope.
I`m going to develop my site along these lines and I`ll report back how it goes. Maybe I`ll even submit it for a critique.