If you clicked that paid-for ad, you`d EXPECT to be taken to the page on the Target site that sold "gadgets." Instead, you ended up simply at the home page for Target and had to search all over again. It`s a ridiculously idiotic use of computer technology.
Google has a reputation for pushing the envelop, trying to find ways to make searching more personally relevant. If it works, they go with it. If it doesn`t, they drop it. SEO writing should always be an add-on...a secondary consideration, not the primary workaround for lack of product or poor quality, or whatever else.
I think we should watch what happens with Google. If it doesn`t work, you can believe there will be plenty of people salivating at the chance to go back to the "old way" and capture market share from Google! :-D
If this wipes out SEO writing, so what? But I doubt it`ll censor search results. After all, if you`re looking for "Vulcan helioptic crystals," do you think you`re going to find them on the Wal-Mart site? Small businesses are known for their niche products. As such, there`ll be a direct association between the actual words in the query bar, and the number of hits to the very few sites that actually offer those words.
What`s particularly interesting in this change to Google, is that I think many of the thoughts and comments offered here on SuN for visibility will now move up in their importance. It`s no longer the passive aspect of SEO writing that`ll push the rankings. Instead, it`s the actual marketing and promotion tools.
In other words, it`s just one thing to optimize pages with "rich content." It`s very different to actively go out and establish a connected presence on MySpace or SuN, or other shopping malls or discussion boards. That means actually taking personal time to actually do something proactive.
Personally, I`m a bit fed up with how "online" is a buzz word for "easy money." Instead, online résumés, online job applications, online this and online that, have ensured that what used to be a local neighborhood shopping expedition has now turned into the most anonymous of all things. It`s hard enough to not get lost or overwhelmed in a town of 60,000 or in a large city`s suburban sprawl. But to go out into the entire planet Earth? That`s overwhelming!