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sipmarketing

posts: 18

Jun 20, 2009 12:39 AM ET    Quote  Report Abuse
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Hey Guys! We`ve used this forum before to get tips on how to improve out website!

We just built a new website! Any feedback would be greatly appreciated!

SIP Marketing Group Website



-------------------------

SIP Marketing Group
Direct: 323-774-1394
sales@sipmarketinggroup.com

SIP Marketing
Winnipeg Web Design
CraigL

posts: 9051

Jun 21, 2009 12:29 AM ET    Quote  Report Abuse
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One major problem seems to be that the main page isn`t rendering correctly in Firefox. I`m on version 2.x, so perhaps that`s been adjusted in FF 3.x. Even so, with a lot of people on other browsers, check your cross-browser compatibility.

I also didn`t care all that much for the white-to-gray text color on top of the maroon banner color. It`s hard to read. With the inconsistent font size and capitalization, it looked a bit too amateurish for a small business consulting company, y`know?

In IE (6.x) on my 19" high-rez LCD, your content font size is so small it`s either hard to read, or requires expanding. From what I read, my resolution is starting to be typical, although a majority are still at 1024x768. I`m using 1280x1024.

The copy writing is a bit poor, and could use some tweaking. For example, in your first paragraph:
"The SIP Marketing Group is a Canadian based online marketing firm that will increase your online presence and help your company achieve an increase of sales, leads and customers. This is achieved by combining our tried and tested Internet Marketing techniques, with our world-class customer service. Through constant, responsive communication, we get to thoroughly understand our customer’s business, and then highlight those strengths during our comprehensive approach."

You begin by talking directly to "me," the small business owner. You end by talking generically to "customers." It leads me to suspect that the content is mostly hype, corporate jargon, and you lose points on the sincerity meter. :-)

By the way, I clicked the link in the home-page content for "The SIP Marketing Group" and it took me right back to the same page. Seems a bit odd, as I`d expected to go someplace else.

All in all, it`s an okay site but doesn`t inspire me to do much of anything. There are countless sites offering to make me fantastic, famous, brilliant, and world-visible. Why is this different?

In that respect, I really like the video in the banner. It was weird the way it started, almost like a radio show that came in somewhere in the middle. But I quickly got the concept that it was a discussion on the future of SEO. I`ll assume you may use that area to offer additional topical videos? Good idea, anyway.

So it`s mostly content writing, call to action, and a better "customer journey." I clicked the box for Web Design and nothing happened. It was only then, that I saw that "read more..." link. Make the whole box a link, so people don`t have to be exactly accurate in their mouse movements. :-)
nevadascul

posts: 651

Jun 21, 2009 4:16 PM ET    Quote  Report Abuse
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Just my thoughts  on your site.  Your opening paragraph was a little week.  Maybe you could rework that paragraph?  Here is a suggestion.



Make you online marketing dollars pay off with SIP Marketing Group.  We can increase your online presence and sales by:

 

        Working with you to develop an thorough understanding of your business  

        and your vision of its future.

 

.      Turning that vision into sales through tried and tested Internet Marketing

       Techniques.

 

        Achieving these goals at a price you can afford.

 

SIP Marketing Group is built upon a foundation of 25 years SMB sales/marketing experience. We have used our experience to benefit clients in virtually all industries.  We have raised their bottom line.  Let us help you achieve this same success.
nevadascul6/21/2009 4:43 PM


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The older we get, the more excuses we make for not chasing after our dreams. But truth is, goals are attainable at any age.
sipmarketing

posts: 18

Jun 23, 2009 5:08 PM ET    Quote  Report Abuse
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Thanks for the feedback Craig and Nevada. I appreciate it a lot.

We`ll be working on some of the bugs and definitely the copy writing suggestions.

Lee



-------------------------

SIP Marketing Group
Direct: 323-774-1394
sales@sipmarketinggroup.com

SIP Marketing
Winnipeg Web Design
franktang00

posts: 7

Jul 02, 2009 3:02 PM ET    Quote  Report Abuse
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One thing i would suggest is to remove the gradient on your headline: "The One Stop Solution...."...it would be much easier to read, and stand out more if it was plain white.
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