I believe in honesty and transparacy to my customers and prospects. I have been in business for 16 months and this time I am going to have my product made in the USA instead of China. I am changing materials from silicone rubber to a thermoplastic elastomer (TPE) because it is less expensive (and tougher) as the silicone rubber costs have risen greatly.
I am considering adding another page to my website strictly on manufacturing information so that my customers can be made aware of the progress I have made and why I am choosing the "new and improved" route. The product will look exactly the same except for the back where it will be slightly cored out or "waffled" (NOT hollowed out) which makes for less weight and less cost than the original design. This change will allow me to keep my retail price close to the level where it is now.
QUESTION: Is it a good idea to make every website visitor aware of this change by way of a special page where the foregoing information can be found? Thank you.