Roland lays out the specifics of a lot of the in-page techniques, but
keep in mind the overall concept: search-engine optimization.
A search engine isn`t human, and it has no ability to see pictures.
It`s a machine. It reads words. That`s all it does. It reads a frickin`
boatload of words, what with every Web site on the World Wide Web (or
whatever`s been indexed at any given moment), but it`s still only
Another major aspect of SEO is "connections" in and around all that
reading of words. Although it isn`t a common usage of the term SEO,
there still is a strong relationship between optimizing a Web site
itself, and referring to that Web site in other locations---places not
directly on the same domain.
That`s where you start seeing the benefits of writing articles or
having a blog, where the reference to a particular site is located on a
URL (web address) entirely different from the main site`s domain name.
So for example, if you`re trying to optimize http://www.mysite.com,
that`s the "main" site.
You can build a blog, say at WordPress, where the address is
http://www.wordpress.com/person, and include references to the main
site. The machines don`t really care much or think about it, they only
see that more than 1 site is talking about this "cool, new site."
Remember that "relevance" is the name of the game.
Relevance means that the results a search engine produce are more, not
less, relevant and important to the person who`s doing the search. Part
of that structure seems to be that the "more people talking about
something on the Web," the more relevant it "must" be.
We can take an intelligent guess at how this comes together by seeing
that a single site with few keyword phrases often does better in terms
of visibility that a site that has a lot of phrases only on that
particular site. The reason for the first site`s strength tends to be
that there are a lot of other sites referring back to it. Does that
make sense to you?
With all sorts of places like Squidoo, WordPress (or other free blog
sites), forums, article locations, and so forth, you have plenty of
options to get your name out there. Of course it still comes back to
how interesting is your product, your site, and whatever articles or
posts you make on these external locations.