Forums: Discussions for entrepreneurs and small business.

Like so many things, SEO has become a magic-bullet type of thing. It`s complex, but not because of the process itself. It`s because getting attention in a crowd is ALWAYS complicated! (If you`re trying to do it without explosive, at least!)

Think of it this way: A library.

You walk into a large public library, and what do you see? Lots and lots and lots of shelves. And those shelves have lots and lots and lots of books. A book looks pretty much like every other book in that it has two covers and a lot of pages inside.

The problem: How do I get my book to be seen by a lot of people?

Now consider that there are tricks and techniques publishers might use to help get a book to stand out from the crowd. We could call that BRO for Book-Reader Optimization. :-)

A Web site is like an online book, in this analogy. On its own, it`s just another of millions upon millions of Web sites. The search engines are like a reference system---a card catalog. You search a card catalog based on what.....?

So many people get lost in the technology of SEO that they don`t realize they`re actually trying to understand the human psychology of searching.

Why does anyone at all search for anything?

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

Thanks. How do I do my meta tags? How do I get indexed with Yahoo? Excuse my ignorance ...please explain index.

Thanks,

Donna

www.pregnant-r-us.com

 

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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter

Having had the misfortune of attempting to "fix" a site for this real estate person I worked for, I got a chance to see a template-designed site.

Understand, I`m not a Web designer. All I know is HTML and simple CSS. But I know enough about the underlying code to recognize certain things.

One of those things had to do with meta tags. In a lot of these "out of the box" systems, they don`t call them "meta tags." In some (rare) cases they may be called "Meta...something." But in other instances, you`re given a field to fill in, and you`re just supposed to "know" what underlying meta-tag will result.

Here`s a quick article that gives the basics of meta tags. The problem is that a lot of development programs for Web sites don`t allow the user to actually access the underlying source code.

If you want to see ( much of ) the underlying code to your pages, do this: find an open area on your page, right click, then click "View Source". What you see is the HTML that makes up that page. At the very top is the meta tag area.

You cannot edit or change them this way though; you need to access the sites files either on your PC and change them then upload them to your hosting area, or use some type of file manager within your hosting area.



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M Hall
Website Critique Community
International Society of Curmudgeons