I hired a company to renovate and implement an SEO program to a site I recently purchased. Within the first few weeks, they indicated the traffic had been increasing and they had just begun since the traffic counter was the basic that was free. When I purchased a full fledged traffic indicator that showed me everything about my traffic from the day I purchased it, it showed the company I hired didn`t impact it at all. In fact, I`m giving them the benefit of the doubt, they may have been responsible .05%, but not likely. The rest came from pop under ads I purchased.
One last bit of info, they claimed they listed us in nearly 600 places (such Google) and even gave me a list of the companies they placed us with. When I canceled the pop under ads, I received but a handful of visitors.
So how do I measure their success, continue with zero pop under ads?