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I`ll start with one. We just started working with a local photographer who wants to be on the first page when people search for wedding photographers in her town. When we started, we couldn`t find the site in the first 5 pages of Google.
We made some additions and modifications to the site content, navigation, keywords, started a blog and within just a few weeks, she has gone from unknown to a PR2.
We still have some external/internal links to build and with those, we`ll see her rank even higher. She moves up a few slots each week, and I expect when we are done to be on the first page.
(For those who do not know, a PR is page rank, where you website shows up on the search engine page in a"natural" search - no paid ads)