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Focus even more on user. User friendly content became even more important with search engines in 2011. The more users like a content, the better it will rank because search engines are looking at many usability signals such as bounce rate and social media signals to rate content. So I certainly need to step up my writing and content efforts to get better ranking.
Google is really pushing forcing businesses to have a Google + page. With the new "Search Plus Your World" implementation a fews days ago, allowing a blend of G+ and Google searches in the SERPs, every business should consider building and maintaining a G+ profile page.
If you're already posting on FB and Twitter, make it a habit to post on G+ as well.
I read on SEO 2012 predictions that this year Google+ will take the lead when it comes to social media and Pinterest.
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