There is a lot of SEO information on the web. The trick is, how to know if the advice is correct or accurate, especially since SEO does change as the search engines particularly Google changes.
Another forum, which I help moderate, has some of the most knowledgable SEO people I know - with successful SEO results to back-up their suggestions... Totalwebtalk
There are some basic / standard rules to follow to help search engine results. Of course first you need to decide on the keywords you want to target.... that is a whole other subject and process - to select the keywords that will give you the best result.
A few basics - use you targeted keywords in:
- your URL (domain name AND web page url)
- web page title (each page should have a unique title
- h1, h2, h3... tags
- bold text
- in-bound (links from other sites/directories/forum signatures) and in-site links (links to other web pages on your site)
- page content
- alt image tags
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