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SEO: Keyword research best practices

 
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BYTRADE

posts: 368

Sep 23, 2011 4:24 AM ET    Quote  Report Abuse
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 First: Understand the 3 Types of Keywords.

Keywords come in many shapes and sizes.  Let’s use this article as an example.  The term, “SEO” is a keyword in and of itself.  No “sane” person would try to target that as a keyword, though.  A quick check of Google shows 948,000,000 uses of that keyword.

KeyPhrases are the next step.  These are normally 2-5 words long.  This article uses, “Keyword research and SEO” .  This takes the nearly 1 billion articles of competition and pares it down to a cool 7 million.  Still too competitive.

Finally you get to long-tail keywords.  A long-tail keyword is a longer phrase (4-8 words long usually) that is desirable to rank for.  The volume of searches for these keywords is greatly decreased, but the chance of ranking for them on page #1 of Google is greatly increased.  A good longtail for this article might be, ”Best Keyword Research practices for Helium Articles”.  That phrase knocks the competition down from a billion to 400,000 articles.  –Still too competitive in many ways, but getting a lot closer on a very competitive area.



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daveb1

posts: 146

Sep 25, 2011 5:22 PM ET    Quote  Report Abuse
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What are the best ways to choose the keywords you should target?

What are the best keyword tools to use?

Once you have your keywords selected what is the first thing you should be doing with them?

I am just starting to get a handle on utilizing keywords so any advice is greatly appreciated!

JamesStein

posts: 33

Sep 26, 2011 2:22 AM ET    Quote  Report Abuse
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 Certainly not using google's keyword tool and the way most teach keyword research is wrong.. There is a method to keywords and not just using some tool that claims X amount of searches a month.

 You must create content for your keywords and related words must go along with that content. Here is an article on what is SEQ.

 You can join a very successful and popular keyword seminar that will teach you exactly how to choose keywords wisely that will help you get top rankings, even for high competition keywords - keyword training seminar

 James

 

What are the best ways to choose the keywords you should target?

What are the best keyword tools to use?

Once you have your keywords selected what is the first thing you should be doing with them?

I am just starting to get a handle on utilizing keywords so any advice is greatly appreciated!



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