SEO Help: Community Brainstorming for Key Phrases

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SEO Help: Community Brainstorming for Key Phrases

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CraigL

posts: 9051

Nov 05, 2006 2:22 AM ET Quote Report Abuse

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Keep in mind I`m still learning this stuff too, but since it`s my passion to extract principles from events, I`m always looking for that linchpin, single concept that really defines a complex set of events.

The trick is to not only repeat a key phrase "x" number of times, but also to make the surrounding text fairly readable and understandable to a human reader. Remember that a search engine is a machine-mind built out of mathematical decisions and logic. The function of the search engine isn`t only to find something. Far more important is to find what`s relevant to you.

Google is constantly trying to stay ahead of the relevance market. If you`re searching for "tallow," for example, because you want to make old-fashioned potato chips, you don`t want results all about candle making. How does Google determine relevance? Nobody knows for sure, outside of the Google programmers, but we can make educated guesses.

One such guess is that the number of occurrences of words that almost exactly match not only what you typed, but the order in which you typed them means the site "probably" is relevant. That doesn`t mean it`s relevant to you personally, but that the odds are it`s at least something you`d want to look at. Logic proposes that 10 references to cooking with tallow are going to be more relevant than 1 reference to the word tallow alone.

So how do you determine those key phrases? That`s the art of SEM (search engine marketing). SEO is the search engine optimization of a site, through not only the written content, but all the many other aspects Web designers have discussed on many SuN forums.

We`re really not talking about writing skill here, per se. But that`s where the balance between interest to a human bean v. interest to a search engine comes into play. The thought behind this topic was more about sharing community impressions as to what`s a site "actually" about, versus what does it "appear to be" about. That at least would provide some key phrases.

What the site owner does about the writing from there is up to them. It only occurred to me that people want to write their own content, and the hardest aspect is to first decide what key phrases that content will reiterate.

As for the Klabnaggers, well I first bought one in my travels to the Easter Islands, back in the `90s. I didn`t invent the term myself, but was shown the term in my mind, walking on a beach one night. There was this glow, see...and a beam of light....and...and....

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SEO Help: Community Brainstorming for Key Phrases

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