Forums: Discussions for entrepreneurs and small business.

Let`s just pretend I am thinking about hiring an SEO expert to assist with the copy on my site. What is a reasonable charge for her/his typical SEO service, plus quality, keyword rich writing abilities? What are the questions to ask?

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Vincent Wilcox (a.k.a. KRAKR)
Drummer
My band: Letters Make Words

SEO setup is a function of several variables including size of website, number of “concepts” to be optimized, and amount of copyrighting and editing required. I will message you with some more information on it :-)




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Also, make sure you have solid evidence of success over many projects (I`d suggest at least 10).

This way you can decide what the service is worth to you based on evidence rather than just letting the service provider prescribe a price.

Try to work out what return you expect to get on the investment, be pessimistic about your estimates and make sure you can take the financial hit in the worst case scenario.


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Read About Double Entry Accounting & The Accounting Equation

Yes asykes! That`s exactly what I am getting at. It`s like buying into a concept. If the concept works, you`re successful. If not... well sorry. They say, "We got paid already.... Next?" So then what do you do? Try a new guy?

Anyway... That`s part of my problem. How do you ensure your money is well spent?


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Vincent Wilcox (a.k.a. KRAKR)
Drummer
My band: Letters Make Words

Ok, well, the unsatisfactory answer to "how do I ensure my money is well spent" is, do it yourself.

You can look for recommendations from people you trust and you can study track record, but ultimately SEO is about 80% vapour-ware. There are of course guys out there who do a good job, but it`s a risky business.

Let`s say you go for a real defensive approach, tell your SEO guy he only get`s paid when you hit top 10 for a specific set of keywords. Here`s how one SEO company I heard of dealt with just such a contract...

Bank "ABC" told "SEOGuy" to get a top 10 google position for "mortgage deals". SEOGuy knowing he doesn`t get paid unless it happens within a specific period opted for a bunch of generic high visibility SEO stuff and a viral marketing scheme.

The high visibility stuff was to show to ABC, i.e. here`s what we did to boost your rank, but the viral marketing scheme is what really made the difference.

So what did they do? Well, as you`d imagine posting "hey I got a great mortgage deal from ABC" is about as potent as a sneeze in a space suit. But if you post "my ABC mortgage deal is one of the $hittiest ever" (excuse the language) It spreads like the black death!

Within no time, everyone was talking about their horrible experiences too and providing derisory narratives on ABC`s marketing and back-linking to the satirised pages.

The result? ABC got their google rank; SEOGuy got his money. ABC would definitely recommend SEOGuy as his high visibility stuff he showed them seemed to work like magic!

Sorry, I`m not really helping to answer the question here, but it can`t help to know just how much trust is involved in an agreement with an SEO Company and the damage they can inflict!


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Read About Double Entry Accounting & The Accounting Equation

Incidentally, the names "ABC" and "SEOGuy" are fictitious, any match with real-world entities is purely conincidental.


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Read About Double Entry Accounting & The Accounting Equation

WOW.... Man I miss this dude.... Rest In Peace Brother.... I can't believe your content is still circulating SUN...

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Edgar Monroy
Web Developer / Owner / Consultant
When starting your own business the need to "know-how" is greater than money!
http://www.nuevolution.net

Some charge per hour and some per link. So it depends on bidding for the right price with the right person of course.

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We provide Google Adwords | Web Design Sydney
Recent Clients: Sydney Plumbers | Primrose Supplements

i have seen insane ranges out there. best advise is to decide what your spend appetite is, then approach firms and gauge who is willing to give you the most bang for your dollar

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