There are so many scams like that out there.
As a small business person myself, my rule of thumb is:
Never pay for advertisement service that calls me or emails me before I contact them first.
There is probably some collateral damage of good advertisement out there that I'm missing out on, but it is a good fail-safe way to avoid scams and unproductive advertisement schemes.
Google works great for me and they never tried to call me to sell me their services. I imagine E-Bay never calls or emails people to offer them their services either. That's because they don't have to, because their advertisement works.
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