Hello Everybody,
What is the role of meta tags in the search engines. Can meta tags improve our SERP. Please Reply me with satisfied answer.
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There are various META tags. The most important is the title tag. The description is also used but the keyword META is not used by the major search engines.
For improving SERP, requires a few things or combination of things.
One factor outside your control is what the competing web sites are doing to get SERPS for the targeted keywords.
~Roland
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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter
We`ve found that making the "description" tag 150 characters (not word)
or less has been exceptionally helpful to us. When we`re presented in a
search result, that description is displayed before any other text on
the page or pages. Knowing that there`s the 150 character limit, we`ve
optimized our description for each page to specifically get across a
sales message for each of those pages.
The title tag is fundamental, and we try to explain the entire page in each title, using only 4-5 words. Otherwise, with longer titles they just run off the title bar in each window.
Other than that, we do use keywords, but don`t rely on them. Instead, we embed many of our keywords and phrases in the actual text itself.
The other place we`ve found a great deal of opportunity is in the "Alt text" tag for each image. We describe most of the images, but we load every possible image description with keywords and search phrases. That includes icons, buttons, and seemingly unimportant images. The result has been that we`re found all over the place not only on the Web tab in Google, but also in the Images tab.
The title tag is fundamental, and we try to explain the entire page in each title, using only 4-5 words. Otherwise, with longer titles they just run off the title bar in each window.
Other than that, we do use keywords, but don`t rely on them. Instead, we embed many of our keywords and phrases in the actual text itself.
The other place we`ve found a great deal of opportunity is in the "Alt text" tag for each image. We describe most of the images, but we load every possible image description with keywords and search phrases. That includes icons, buttons, and seemingly unimportant images. The result has been that we`re found all over the place not only on the Web tab in Google, but also in the Images tab.
I set up a second website for my company about 10 days ago, and did not put meta keywords into the pages. I created one inbound link from our existing site to the new site, rather than submit the new site to search engines.
This morning, checking the main search terms for the new site, it is coming up on the first 3 pages of Google and Yahoo, ranging from #7 to #24.
Just making 2 points .... 1 is that meta keywords aren`t always required, and 2 is that inbound links can work faster than submitting a site to search engines.
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M Hall
Website Critique Community
International Society of Curmudgeons
This morning, checking the main search terms for the new site, it is coming up on the first 3 pages of Google and Yahoo, ranging from #7 to #24.
Just making 2 points .... 1 is that meta keywords aren`t always required, and 2 is that inbound links can work faster than submitting a site to search engines.
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M Hall
Website Critique Community
International Society of Curmudgeons
Absolutely, inbound links - links from another site that gets hit by search bots frequently is the fastest way to get a website indexed. These links could be from a forum - like SUN... inside a post like this web site design (but using your targeted keywords).
Submitting to search engines is almost a waste of time.
~Roland
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Web Design | Best Beef Jerky | ecommerce articles | Follow vwebworld on Twitter
In bound links are more important than submissions. If you have 0 links to your site, submitting it to Google often won`t accomplish much. Google still probably won`t index it. (Try it. Set up a page, then don`t link to it, submit it and try finding it in a couple of days... you can even use the URL and Google usually won`t find it).
Also, meta tags can be powerful - but only content ones. The description meta tag is useful, but often not used in determining the page rank. Keyword meta tags are virtually useless (because people abuse it). <title> is important but only useful if it contains keywords and is unique for each page. <h1> is very important as well. But placement of the meta tags is very important. If <h1> is far from <body> then it won`t factor in as much.
But a warning: don`t screw around with search engines. If you use <h1> and make it invisible to viewers then you risk becoming banned. The rule of thumb is - be honest but be smart.
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Jeff specializes in $5 pet id tags. These dog tags can be updated online easily (for free). Perfect for when you travel and can save you a fortune when you move.
Also, meta tags can be powerful - but only content ones. The description meta tag is useful, but often not used in determining the page rank. Keyword meta tags are virtually useless (because people abuse it). <title> is important but only useful if it contains keywords and is unique for each page. <h1> is very important as well. But placement of the meta tags is very important. If <h1> is far from <body> then it won`t factor in as much.
But a warning: don`t screw around with search engines. If you use <h1> and make it invisible to viewers then you risk becoming banned. The rule of thumb is - be honest but be smart.
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Jeff specializes in $5 pet id tags. These dog tags can be updated online easily (for free). Perfect for when you travel and can save you a fortune when you move.
I don`t think keyword meta tags are useless if they are unique to the page. Google will dismiss most of your meta descriptions and keywords if it is the same on every page. Not saying it is more important than title tags and <h1> tags. But it could help a bit and if you are showing up 20th in the rankings that little bit could bump you up near the top.
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Easy to use Copiers and Printers | contact manager
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Easy to use Copiers and Printers | contact manager
Major Search Engine Gives Importance to description meta tags this tag play major role in SEO
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SEO India | SEO Services India | SEO Consultant India | Internet Marketing Company India
Meta tags still have a few limited values. Certain search engines use them for ranking (I know hard to still believe) but beyond that they also (via the meta description) influence the description that shows up in the search engine results page. So I wouldn't entirely discount them before you do your homework. Of course, I would never argue they are as important as other factors - but they still have their role. Here's a post on the subject :: Meta Tags and SEO : Does meta tag optimization still work? if you are looking for more background information.
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John Utz Managing Editor - The Free SEO Guide
not anymore, today the title is the most important. even if you dont put keywords on meta tags you can rank really high
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