Forums: Discussions for entrepreneurs and small business.

Elevator Pitch for K.A.N.Y.C. Enterprises

K.A.N.Y.C. Enterprises, formally Caterina Fashions & Beauty Inc., a New York C-Corp, is to be the number one retailer/wholesaler of Organic, Natural, and Ayurvedic products.  We have already identified drop ship manufacturers and lines we can carry in India, whose products are Ayurvedic, guaranteed pure and natural.  The other firm is here in the U.S. with a line of fragrances, bath and body, also guaranteed to contain no harmful chemicals.  The final goal is our own line of products.  Our revenue will come from e-commerce, and tradeshow sales.  In regards to the market, it is looking positive.  According to Cosmetics-Design and others, In the US “New natural and organic cosmetic lines are flooding the cosmetics and toiletries market at an unprecedented rate.  The team currently consists of Ms. Katherine Appello, the firm’s founder and President, who consults regularly with other Entrepreneurs on Start Up Nation, and watches shows such as The Big Idea. It is anticipated that for a top quality website, maintenance, launch event, samples, office, and salary the cost for the first two years will roughly be $1,500,000.  It is planned that with aggressive campaign, including massive direct mail, the firm will see sales within six months of launch and positive cash flow in the second year.  Ms. Appello has put in several thousands, but can not put in further resources, so the launch, website creation etc… are stalled.  The terms proposed are as follows.  Repayment, principal only at 10% begins the second year and each year for 7 years.  In the seventh year the principal is due.  Ms. Appello is open to taking the firm public at the right time and selling it in 10 or 12 years at a substantial profit.

• You Know What Your Company Does. Can You Explain It in 30 Seconds? By Alison Stein Wellner at Inc. Magazine provides a case study of this process.
  
• How to Get Your Point Across in 30 Seconds or Less by Milo O. Frank is a great resource for clear concise communications in general.

Erin

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