Media Release

Contact:

Katherine Appello

President/CEO

Caterina Fashions & Beauty Incorporated

P.O. Box 904 Peck Slip Station

New York, NY  10272-0904

Phone: 212 769 7912

Email: media@caterinabeauty.com

October 26, 2007

For Immediate Release

Caterina Fashions & Beauty Incorporated, New York, NY - Katherine Appello, President/CEO announces the launch of www.caterinabeauty.com where you will find only the purest most natural products for yourself and your family. 

What will you find on our website?  You will find the following:

·                            Caterina Naturals  -100% Organic and 95% Vegan Skin and Hair Care products

·                            Nandita Products – 100% Pure and Natural Soaps, as well as Alcohol Free Aromatherapy Oils

·                            Puebla Candles – Clean Burning Soy Candles in a number of scents

In addition, Ms. Appello plans to add further organic and vegan Naturals products, as well as jewelry and fashion products in the near future.  She has devoted several years to research ingredients of beauty products. What she discovered amazed her and she was determined to spread her discovery with the world.

The finding she couldn’t wait to share: Natural, organic substances can give the same effective beauty care as other chemical beauty products without the health risks or side effects. Along side four of the most hardworking manufacturers in the world to find the greatest combination of natural ingredients for specific areas, the Caterina Beauty Line was created.

According to Katherine, “everyone has an area they want to work on. It doesn’t matter what your age or gender is, a person will go through extremes just to look amazing. So I thought, why not look amazing and feel amazing inside and out by utilizing the products nature has provided for us? Not only is it healthier and safer, but we are also honoring the planet we live in.”

No matter which product you use from the Caterina Beauty Line, you are guaranteed all natural, organic care from head to foot. You can also rest assure that you are donating to charity with every purchase of these products. Katherine’s study and research of living the healthy life has made her the guardian angel for people and Earth.

Hi Katherine,

Thanks for sharing your release with us. This copy really focuses on the features you are offering. Is there any way you can write more about the benefits? What`s in it for the reader?

Perhaps you can talk about why each ingredient is unique and what the reader will get from the unique benefits of these ingredients?

You mention "Natural, organic substances can give the same effective beauty care as other chemical beauty products without the health risks or side effects." What is this beauty care you are talking about?

Also, where is your press-release headline?

Just a few, quick thoughts,

Melanie

-------------------------

Melanie Rembrandt
CEO, Rembrandt Communications®, LLC
Visit www.rembrandtwrites.com for valuable PR tips and SEO copywriting help!
Twitter: @RembrandtWrites

Katherine,

I recommend looking at the story from the perspective of latest trends.  There`s been a huge push towards organic and all-natural products in the last few years and it`s particularly heavy right now.  You should capitalize on it by adding some research, which I`m sure you can find online. If you want a news story you need to show media why your company is news worthy.

I agree with Melanie.  There are three major elements of the release you`re missing:

1. Headline - should capture their attention

2. Lead paragraph - give a hint to the news and then one sentence about your launch.  Following paragraphs can go into more depth why it`s news worthy (research) and then about the company and product lines.  The entire paragraph shouldn`t be more than four short sentences.

3. A Boilerplate - one brief paragraph about your business

Right now it reads a little bit like ad copy which means journalists will prbably ditch it right away.  You`ve got some great things to capitalize on and it`s a very relevant story. 

My final recommendation is to write it as if you`re the journalist.  Think from their point of view.  Read the paper to get a feel.  They will be judging the release and information to see if it`s relevant to their readers.  A press release is like a story tip that doesn`t give away the entire story but is just enough to give them an idea.

Feel free to share this with us again.

Jennifer

 

news release

            for immediate release

 

Local Business Owner Creates a Website for Natural Beauty Line

 

New York , NY October 28, 2007 – Katherine Appello, Organic Beauty Specialist recently launched her website CaterinaBeauty.com where you will find only the purest most natural products for yourself and your family.

Appello has devoted several years of her life in researching ingredients of her organic bath and beauty line. After delving deep into the beauty industry she was amazed at what was discovered and she was determined to share her discoveries to the world.

Appello’s findings were that non-chemical natural, organic substances can not only give the same effective beauty care as other chemical beauty products but give better treatment focused results without the health risks or side effects. Appello worked along side four of the most diligent manufacturers in the world to create the most effective combination of natural ingredients for specific areas. The creation of Caterina Beauty Line was created.

According to Katherine, “everyone has a specific area they want to work on. It doesn’t matter what your age or gender is, a person will go through extremes to look and feel amazing. So I thought, why not fill the need so that everyone has access to a healthy way to look and feel like they want by utilizing the products nature has provided for us? Not only is it healthier and safer, but we are also honoring the planet we live “.

Caterina Beauty is different from many other skin care and beauty lines. For instance you will find on her website, Caterina Naturals which are 100% Organic and 95% Vegan Skin and Hair Care products. Nandita Products that are 100% Pure and Natural Soaps, as well as Alcohol Free Aromatherapy Oils. Puebla Candles – Clean Burning Soy Candles in a number of scents.

In addition, Ms. Appello plans to add further organic and vegan Naturals products, as well as jewelry and fashion products in the near future.  She has devoted many years educating her self about the ingredients of natural beauty products and is passionate about bringing what she has learned and created into homes and business’s worldwide.

 

No matter which product you use from the Caterina Beauty Line, you are guaranteed all natural, organic care from head to foot. With every purchase from the Caterina’s Beauty Line a donation is made to charity.

Caterina Beauty Line can be found online at www.CaterinaBeauty.com

###

 

contact:

Katherine Appello

Owner of Caterina Beauty

212-769-7912

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Our Goal Is Your Success!
Founder Girls with Goals

Erin that was AWESOME!

By the way Katherine, PRWEB.com has some great templates and tips for writing a good press release. You can sign-up for a FREE account to get access to additional information they have on the site.

In the interim, here are some of the pages on their site that could help you understand how to better write a press release as you move further along:

Writing News Releases:
http://www.prweb.com/writing_release.php

Formatting News Releases:
http://www.prweb.com/formatting_release.php

News Release Templates:
http://www.prweb.com/template_release.php

Common News Release Errors:
http://www.prweb.com/release_errors.php

Cartess



-------------------------

Website Startup Coach: Step-by-Step Coaching to Help You Build a Profitable Business Online!

Revised.

news release
             for immediate release

Local Business Owner Creates a Website for Natural Beauty Line

New York , NY October 28, 2007 – Katherine Appello, with just a very
limited budget, instinct, grave concerns and a dream recently launched
her website www.caterinabeauty.com where you will find only the purest
most natural products for yourself and your family. ?
?

     Ms. Appello has researched ingredients, and was amazed at what
was discovered and she was determined to share her discoveries to the
world.
Ten particular ingredients caught her attention, particularly with long-
term use:

?     Isopropyl Alcohol – It causes nausea, vomiting and depression.
?     Mineral Oil – It is commonly used in making plastics and can cause
pre-mature aging.
?     PEG/Polyethylene Glycol – It is potentially carcinogenic.
?     Propylene Glycol – It is a component in Anti-freeze.
?     Sulfates – It can potentially and with prolonged use often does cause
eye damage, depression and other side effects.
?     Chlorine – Causes a number of irritations, including bronchial.
?     F & D – Over time depletes the body’s oxygen.
?     DEA (diethanolamine), MEA (momothanolamine) and TEA
(triethanolamine) –Repeated skin exposure tests showed it to be a major
cause in two types of cancer, liver and kidney.
?     Frangrance/EDTA – Fragrance on a label can indicate the presence of
up to 4,000 separate ingredients. Most or all of them are synthetic.
Studies done by doctors show exposure can affect the central nervous
system, and thus cause behavioral changes.
?     . Imidazolidinyl Urea and DMDM Hydantoin – According to the Mayo
Clinic, they cause irritation to the respiratory system and trigger a host of
other problems.




?
     Ms. Appello’s findings were that non-chemical natural, organic
substances can not only give the same effective beauty care as other
chemical beauty products but give better treatment focused results
without the health risks or side effects. The creation of Caterina Naturals
came about. ?
?
     According to Katherine, I thought, why not fill the need so that
everyone has access to a healthy way to look and feel like they want by
utilizing the products nature has provided for us? Not only is it healthier
and safer, but we are also honoring the planet we live “.
?
     The Caterina Naturals line is different from many other skin care and
hair care lines. You will find they truly are 100% Organic and 95% Vegan.
In addition, the firm also represents Nandita Products that are 100% Pure
Glycerin and Natural Soaps, and Alcohol Free Aromatherapy Oils, as well
as Puebla – Clean Burning Soy Candles in a number of scents.
?
     In addition, Ms. Appello plans to add further organic and vegan bath
& body, spa, cosmetics jewelry and fashion products in the near future.
She continues researching and is passionate about bringing what she has
learned and created into homes and businesses worldwide.
No matter which product you use from the Caterina Naturals beauty line,
you are guaranteed all natural, organic care from head to foot. With every
purchase from Caterina Fashions & Beauty Inc 15% of net sales go to 15
chosen charities.
?
     ?
The Caterina Naturals beauty line can be found online at
www.caterinabeauty.com

contact:
Katherine Appello
Owner of Caterina Beauty
212-769-7912
media@caterinabeauty.com

Realized there were some errors.  Revised One again.

News Release
For Immediate Release


Local Business Owner Creates a Website for Natural Beauty Line

New York , NY October 28, 2007 – Katherine Appello, with just a very limited budget, instinct, grave concerns and a dream recently launched her website www.caterinabeauty.com where you will find only the purest most natural products for yourself and your family.

     Ms. Appello has researched ingredients, and was concerned at what was discovered and she was determined to share her
discoveries to the world.

Ten particular ingredients caught her attention due to their carcinogenic properties:

•    Isopropyl Alcohol
•    Mineral Oil can cause pre-mature aging.
•    PEG/Polyethylene Glycol – It is potentially carcinogenic.
•    Propylene Glycol – It is a component in Anti-freeze.
•    Sulfates
•    Chlorine
•    F & D
•    DEA (diethanolamine), MEA (momothanolamine) and TEA
(triethanolamine) –
•    Frangrance/EDTA – Fragrance on a label can indicate the presence of up to 4,000 separate ingredients. Most or all of them are synthetic.
•    Imidazolidinyl Urea and DMDM Hydantoin

     Ms. Appello’s findings were that non-chemical natural, organic substances could not only give the same effective beauty care as other chemical beauty products but give better treatment focused results without the health risks or side effects. The creation of Caterina Naturals came about.




According to Katherine, I thought, why not fill the need so that
everyone has access to a healthy way to look and feel like they want by utilizing the products nature has provided for us?Not only is it healthier and safer, but we are also honoring the planet we live “.

     The Caterina Naturals line is different from many other skin care and hair care lines. You will find they truly are 100% Organic and 95% Vegan. In addition, the firm also represents Nandita Products that are 100% Pure Glycerin and Natural Soaps, and Alcohol Free Aromatherapy Oils, as well as Puebla – Clean Burning Soy Candles in a number of scents. In addition, Ms. Appello plans to add further organic and products in the near future. No matter which product you use from the Caterina Naturals beauty line, you are guaranteed all natural, organic care from head to foot. With every purchase from Caterina Fashions & Beauty Inc 15% of net sales go to 15 chosen charities.  This is aside from the 10 charities Ms. Appello herself will contribute to.
 
The Caterina Naturals beauty line and other wonderful products can be found online at www.caterinabeauty.com


Contact:
Katherine Appello
Owner of Caterina Beauty
212-769-7912
media@caterinabeauty.com